Femtocells

42

3.1.7 Churn Reduction - The Sticky Bundle 42

3.1.8 Positive Impact on Subsidisation Trends 43

3.1.9 Value-Added Services 43

3.1.10 Changing User Behaviour 43

3.1.11 Reducing Energy Consumption 44

3.2 Key Primers 44

3.2.1 Broadband Penetration 44

3.2.2 Saturation 45

3.2.3 Evolution in Carrier Business Model 46

3.2.4 Competition 47

3.2.5 Technical Feasibility 48

3.2.6 Economics 48

3.2.7 Limitations in Other Services 49

3.2.8 Carrier and Manufacturer Support 49

3.2.9 Consumer Demand 50

3.2.10 Supporting the Data Boom 50

3.2.11 Growing Standardisation 50

3.2.12 Air Interface Technology Evolution 52

3.3 Key Market Challenges 52

3.3.1 Cost Pressure 52

3.3.2 Intellectual Property Rights 53

3.3.3 Technology Issues 53

3.3.4 Establishing a 'Sellable' Proposition 54

3.3.5 Disconnect Between OEMs and Carriers 54

3.3.6 Too Much Reliance on Standards 54

3.3.7 Window of Opportunity 55

3.3.8 Developing the Ecosystem 55

3.4 Business Cases for Femtocells 55

3.4.1 Business Case Foundations 55

3.4.2 Exploring the Economics 57

3.5 Air Interface Choices 60

3.5.1 GSM Advantages 60

3.5.2 GSM Disadvantages 61

3.5.3 WCDMA Advantages 61

3.5.4 WCDMA Disadvantages 61

3.5.5 Conclusions 61

3.5.6 HSDPA, HSUPA and HSPA+ 62

3.6 Product Feature Sets 62

3.6.1 Stand-Alone 62

3.6.2 Broadband Gateway 63

3.6.3 Wi-Fi Access Point 63

3.6.4 TV Set-Top Box 63

3.6.5 Video Distribution Mechanisms 64

3.6.6 Segmentation 64

3.7 Additional Considerations 64

3.7.1 Enterprise Femtocells 64

3.7.2 Super-Femtocells and Outdoor Femtocells 65

3.8 Adoption Forecasts and Volumes 65

3.8.1 Methodology 65

3.8.2 Forecasts 68

3.9 Conclusions 70

4 Radio Issues for Femtocells 71
Simon Saunders

4.1 Introduction 71

4.2 Spectrum Scenarios 71

4.3 Propagation in Femtocell Environments 73

4.4 Coverage 74

4.5 Downlink Interference 75

4.6 Interference Challenges a

then Senior Analyst and laterWireless Research Director at IMS Research. At IMS he was the primary Bluetooth analyst, and responsible for all short range wireless research.

He has been quoted and published in a variety of industry and general media, including BBC TV, BBC Radio 5, the Financial Times, the Wall Street Journal, EE Times and many more, and has spoken, moderated or participated in industry events including WiMAX World, TETRA WorldCongress, Bluetooth SIG AHM, PTTWorldCongress and Freescale Technology Forum.

Stuart earned a BSc (Honours) in Physical Sciences and Business Management from De Montfort University.

Dr Andrea Giustina, Vice President, Systems Engineering - Ubiquisys Ltd.

Dr Giustina joined Ubiquisys in early 2006 where he heads the definition of Femtocell offers and system design. With over 15 years of experience in telecoms, he previously held management positions in Lucent Technologies in Systems Engineering and Professional Services for GPRS, WCDMA and IMS Services and was a Researcher for Telecom Italia.

Dr Giustina holds a Doctor's degree in Electronics Engineering and a Telecommunications Master, both from Politecnico di Torino, and an MBA from Bath University.

Ravi Raj Bhat, Ravi Raj Bhat is an Engineering Director at Continuous Computing, managing its software R&D organisation. Ravi has published over 25 technical papers and articles in technical magazines including IEEE Communication and Electronic Design. Ravi had also co-authored a book titled, Java in Telecommunication, published by John Wiley & Sons in September 2001. Ravi holds an MBA from the Anderson School of Management at University of California, Los Angeles and BTech in Computer Engineering from National Institute of Technology, Karnataka.

V. Srinivasa Rao, V. Srinivasa Rao is an Architect for Wireless & IMS Trillium Protocol Software at Continuous Computing. In this capacity, Srinivasa is responsible for conceptualising initial product architecture and design. His oversight includes all the wireless and IMS protocol software products developed by CCPU. Srinivasa has published articles in technical magazines including Electronic Design. His expertise of communications systems ranges from the end-to-end network to signalling protocol software, with a primary focus on IMS and 3G wireless.

Mr Srinivasa holds an MTech in Telecommunication Systems & Engineering from the Indian Institute of Technology, Kharagpur.

Rasa Siegberg, Senior Systems Engineer, Mobile & Networking Security Solutions, SafeNet Inc.

Rasa Siegberg joined SafeNet in 2005 as Systems Engineer responsible for technical presales and sales support, and various aspects of product management and marketing for the company's portfolio of embedded software security solutions.

Currently Rasa provides strategic guidance; sales, product management, and marketing support for all embedded hardware and software security products at SafeNet with a special focus on new technologies within the telecom/mobile industry.

He has more than 10 years of experience in telecom, semiconductor, networking and embedded security industries. Prior to joining SafeNet, Rasa worked as a Senior Consultant at Conformiq Software, and as a Product Manager at SSH Communications Security Ltd. He received his MA from Helsinki University, Finland.