Food Consumer Science
Theories, Methods and Application to the Western Balkans
(Sprache: Englisch)
This book explores the main methods, models and approaches of food consumer science applied to six countries of the Western Balkans, illustrating each with case studies. Includes research conducted 2008 to 2011 for the Focus-BALKANS project.
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This book explores the main methods, models and approaches of food consumer science applied to six countries of the Western Balkans, illustrating each with case studies. Includes research conducted 2008 to 2011 for the Focus-BALKANS project.
Klappentext zu „Food Consumer Science “
This book explores the main methods, models, and approaches of food consumer science applied to six countries of the Western Balkans, illustrating each of these methods with concrete case studies. Research conducted between 2008 and 2011 in the course of the FOCUS-BALKANS project forms an excellent database for exploring recent changes and trends in food consumption.
Inhaltsverzeichnis zu „Food Consumer Science “
1 Introduction2 Theories of Food Choice
3 Quantitative Surveys of Food Consumption and Motives: The Food Choice Questionnaire (FCQ)
4 Segmenting Consumers Using Cluster Analysis: An Application to Food Motivations in the Western Balkan Countries
5 Exploring an Emerging Market Through Focus-Groups and Expert Interviews: Health Claim Products in the Western Balkans
6 Assessing Fruit Perception Using Focus Groups
7 Harnessing Expert Opinion: Trends and Challenges on the Balkan Organic Market, Based on a Delphi-Approach
8 Utilising Conjoint Analysis: Understanding Consumers Preferences for Traditional Food
9 Conclusions
Index
1 Introduction
2 Theories of Food Choice
3 Quantitative Surveys of Food Consumption and Motives: The Food Choice Questionnaire (FCQ)
4 Segmenting Consumers Using Cluster Analysis: An Application to Food Motivations in the Western Balkan Countries
5 Exploring an Emerging Market Through Focus-Groups and Expert Interviews: Health Claim Products in the Western Balkans
6 Assessing Fruit Perception Using Focus Groups
7 Harnessing Expert Opinion: Trends and Challenges on the Balkan Organic Market, Based on a Delphi-Approach
8 Utilising Conjoint Analysis: Understanding Consumers Preferences for Traditional Food
9 Conclusions
Index
Bibliographische Angaben
- 2013, 144 Seiten, Maße: 15,5 x 23,5 cm, Gebunden, Englisch
- Herausgegeben:Barjolle, Dominique; Gorton, Matthew; Milosevic ?or?evic, Jasna; Stojanovic, Zaklina
- Herausgegeben: Dominique Barjolle, Jasna MiloSevic Ðordevic, Matthew Gorton, Zaklina Stojanovic
- Verlag: Springer Netherlands
- ISBN-10: 9400759452
- ISBN-13: 9789400759459
- Erscheinungsdatum: 04.04.2013
Sprache:
Englisch
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