Generative AI in Practice

About the Author ix Introduction xi Part 1 Setting the Scene for an AI Revolution 1 1 Unveiling Generative AI: A New Frontier 3 2 Tracing the Evolutionary Blueprint of Generative AI 17 3 Revolutionizing Societies and Business Ecosystems 29 4 Risks and Challenges to Manage 45 5 Impact of Generative AI on Jobs 63 Part 2 Generative AI in Practice 77 6 A New Dawn in Media and Entertainment 79 7 Advertising and Marketing: Bridging Creativity with AI 97 8 Reinventing Customer Engagement through Intelligent Systems 109 9 Retail Reimagined: The Rise of Virtual Try-ons, AI Shopping Assistants, and More 121 10 Personalized Learning: The Future of Education 133 11 Healthcare Transformation: From Personalized Advice to Operational Improvements 143 12 Video Game Design and Testing: The Generative AI Approach 155 13 The Legal Sphere: AI- Assisted Document Creation and Review 165 14 Crafting Tomorrow: AI in Design and Development 173 15 Banking and Financial Services: AI as a Disruptive Force 189 16 Coding and Programming: The AI Revolution 201 17 Data Insights: Harnessing the Power of Generative AI 211 Part 3 Moving Forward with Generative AI 223 18 Implementing Generative AI: Keys for Success 225 19 Glimpses of the Future: Predicting the Trajectory of Generative AI 241 Appendix: GenAI Tools 249 Index 271

BERNARD MARR is an internationally renowned bestselling author, keynote speaker, and strategic advisor to corporations and governments around the world. Marr is an expert in artificial intelligence as well as wider business and technology trends. He is the founder and leader of Bernard Marr & Co., which advises many of the world's most well-known companies on digital transformation and business performance.