Global Product
Strategy, Product Lifecycle Management and the Billion Customer Question
(Sprache: Englisch)
Based on interviews with top executives from companies of different sizes and in different industries, this book explains the benefits and challenges of Global Product Development. "Global Product" provides examples from many companies, draws conclusions...
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Klappentext zu „Global Product “
Based on interviews with top executives from companies of different sizes and in different industries, this book explains the benefits and challenges of Global Product Development. "Global Product" provides examples from many companies, draws conclusions about best practices, and shows how to manage the innovation, development and support of Global Products. The author is the President of John Stark Associates, a leading service provider in the Product Lifecycle Management (PLM) market, and has published numerous articles and books in the field.
Inhaltsverzeichnis zu „Global Product “
Global Product: Opportunities and ChallengesThe Environment of Global Products: Change and Complexity
Problems: Causes and Action
Global Products: At the Coalface
Lessons Learned and Best Practices
To a Structured Framework
PLM Enabling Global Products
Local Performance Improvements
The Way Forward to PLM
Current Status
Autoren-Porträt von John Stark
John Stark is President of John Stark Associates, a management and technology consultancy focused on the product development and Product Lifecycle Management markets. In his long consulting career, Stark has worked with more than 100 companies in Europe, North America, Asia and Africa. His previous book 'Product Lifecycle Management: 21st century Paradigm for Product Realisation', published in 2004, introduced the cradle to grave approach to PLM. Stark received his B.Sc. (1969) and Ph.D. (1972) degrees from Imperial College, London.
Bibliographische Angaben
- Autor: John Stark
- 2007, 215 Seiten, Maße: 16,2 x 24,4 cm, Gebunden, Englisch
- Verlag: Springer, London
- ISBN-10: 1846289149
- ISBN-13: 9781846289149
Sprache:
Englisch
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