Gonnella, R: Design Fundamentals

Introduction Section I Basic Elements 1. Line 2. Shape & Form 3. Color 4. Texture & Pattern Section II Visual Manipulations 5. Scale 6. Proportion 7. Spacial illusion 8. Motion Section III Principles of Composition 9. Focal point and Hierarchy 10. Unity 11. Balance 12 Rhythm Index Section IV Concepts & Creativity

Rose Gonnella is the Executive Director of the Robert Busch School of Design at Kean University in Union County and Ocean County, New Jersey, and Wenzhou-Kean University, China (2015). Gonnella has taught graphic design for over 25 years including courses in design theory and materials and techniques. She currently serves on the executive board of the Art Directors Club of New Jersey (ADCNJ); is the Director of the Kean University/ADCNJ "Thinking Creatively" design conference; and she also directs and guides Kean Cre8tive, the RB/School of Design in-house graphic design studio. Christopher J. Navetta's diverse career boasts an eclectic group of clients and employers that includes Wendy's, Kay-Bee Toys, Natural Wonders, Jersey City Public Schools, Thomson Delmar Learning (now Cengage), PFLAG, Prentice Hall, Six Flags, the Mall of America, and Nickelodeon. He is the co-author and designer of Comp It Up: A Studio Skills Foundation, and a contributing writer, designer, researcher, and photographer for Design To Touch: Engraving History, Process, Concepts, and Creativity. He currently teaches design at Kean University, and has worked on developing curricula for undergraduate courses and a summer design program for high school students. Max Friedman is an illustrator, designer, and filmmaker currently attending Kean University's Robert Busch School of Design.