Grapevine
(Sprache: Englisch)
Balter, the founder of BzzAgent, a word-of-mouth product endorsement community, shows why honest feedback - about restaurants, books, gadgets and more - is more believable than any paid endorser. Having figured out how to measure and harness the power of...
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Balter, the founder of BzzAgent, a word-of-mouth product endorsement community, shows why honest feedback - about restaurants, books, gadgets and more - is more believable than any paid endorser. Having figured out how to measure and harness the power of word-of-mouth without corrupting it, he answers some of the most elusive questions about marketing, such as what makes word-of-mouth very different from buzz' and 'viral' marketing.'
Bibliographische Angaben
- Autor: Dave Balter
- 2008, 224 Seiten, Maße: 21,4 cm, Kartoniert (TB), Englisch
- Verlag: Penguin US
- ISBN-10: 159184228X
- ISBN-13: 9781591842286
Sprache:
Englisch
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