Greentailing and Other Revolutions in Retail

Preface Introduction--What's Going to Revolutionize Retailing In The Future ? Compressed Life Cycle. Chapter One. Inflection Points in Retailing. Inflection Point Model. Create or React. What's Involved in Getting It Right? How Do You Know if You're on the Right Path? Chapter Two. Trends are Interconnected. Start with the Customer, Please! Power of Demographics. Consumer Behavior Changes and Demography. Disrupters and Accelerants. Putting It All Together. Chapter Three. Greentailing 2.0--The Second Generation of Green. Greentailing 2.0--Defined. Beware Greenwashing. The Green Movement. Greentailers Abroad. What Are The Key Elements Of Greentailing? Think Green. Act Green. Sell Green. Convey Green. Chapter Four. The Consumer's View on Green. Green Practices: Where the Rubber Hits the Road--What Matters Most. Chapter Five. Greentailing In Action--Case Studies. Apparel, Home, and Specialty Retail. Buffalo Exchange--Renewable Green. Pivot Boutique--A Green Entrepreneur. Nau--And the Dangers of Getting Ahead of the Curve.& Williams-Somona, Inc. Big Box Retailers. The Home Depot's Eco Options Program. Wal-Mart's Real Green Efforts. Target. Staples. Office Depot. Grocery. Whole Foods Market--Greentailing's Poster Child. Safeway. PCC Natural Markets. Trader Joe's. Suppliers. Method and Cleaner Cleaning Supplies--Eco-Hip. Unilever. Apple. Greener Outdoors. Timberland. REI. Nike. Gaiam. Greener Buildings. Green Exchange. Chapter Six. Putting Green Practices into Action. Thinking Green. Incorporate Green Initiatives into Your Mission and Core Values. Develop Green Advocates within Your Organization. Acting Green. Design Environmentally and Energy Efficient Buildings. Develop Efficient Methods For Dealing with Waste Promote Eco-Friendly Packaging. Convert To Energy-Conscious Fleets. Offset Carbon Emissions. Get Involved. Selling Green. Source and Promote Products That Are Environmentally Responsible. Conveying Green. Corporate Social Responsibility. Green Communication

Neil Z. Stern is Senior Partner at McMillan Doolittle, one of America's leading retail consultancies, and an authority on retail trends. He has developed retail strategies for such companies as McDonald's, T-Mobile, Harris Teeter, and Procter & Gamble. Willard N. Ander is Senior Partner at McMillan Doolittle. He focuses on retail concept development and assessment and is a frequent speaker at retailing seminars and conferences. He has worked with such clients as Saturn, BP Amoco, Lowe's, and Harley- Davidson.