Hotel Convention Sales, Services and Operations
(Sprache: Englisch)
Hotel Convention Sales, Services and Operations provides a comprehensive look at the fast growing meetings and convention market segment. A useful "how- to" guide, it takes students through all aspects of selling and servicing a convention at a hotel or other group meeting facility.
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Hotel Convention Sales, Services and Operations provides a comprehensive look at the fast growing meetings and convention market segment. A useful "how- to" guide, it takes students through all aspects of selling and servicing a convention at a hotel or other group meeting facility.
Klappentext zu „Hotel Convention Sales, Services and Operations “
This text provides a comprehensive look at the fast growing meetings and convention market segment. A useful "how- to" guide, it takes students through all aspects of selling and servicing a convention at a hotel or other group meeting facility. In addition, it profiles the customer for meetings and conventions, the planners in charge of site selection, and facilities they commonly use. Also includes "Industry Insiders" planning tips and case studies direct from professionals in Convention Services departments.
Focuses on marketing and sales of convention planning
Designed to fit the requirements of a semester schedule
Extensive instructor's and student resource materials provided
Inhaltsverzeichnis zu „Hotel Convention Sales, Services and Operations “
The Convention and Meetings Industry: an overview&introduction; The Association Meetings&Convention Market; The Corporate Meetings Market; The Incentive, SMERF&other Markets; Role of Convention Bureaus&other Destination Marketing Organizations; Marketing&Advertising Strategies for each of these Markets; Convention Sales Negotiations&Contracts; Food/Beverage Function Planning; Meeting Room/Convention Planning; Onsite Event Planning Timeline; Servicing the Event; Exhibition&Trade Show Industry Overview; Industry Trends&Forecasts.
Bibliographische Angaben
- Autor: Pat Golden-Romero
- 2007, 352 Seiten, Maße: 18,4 x 25,7 cm, Kartoniert (TB), Englisch
- Verlag: Taylor & Francis
- ISBN-10: 0750679026
- ISBN-13: 9780750679022
Sprache:
Englisch
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