How to Persuade People Who Don't Want to be Persuaded
Get What You Want--Every Time!
(Sprache: Englisch)
Calling upon his skillful performance techniques and business background, Joel Bauer proposes unique methods and principles for pursuading anyone, whether the reader is trying to win a raise or rouse a workforce, trying to pursue one person or a thousand....
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Calling upon his skillful performance techniques and business background, Joel Bauer proposes unique methods and principles for pursuading anyone, whether the reader is trying to win a raise or rouse a workforce, trying to pursue one person or a thousand. With coauthor Mark Levy he describes and applies his original lessons on persuasion in an instructive and accessible guide based, in part, on techniques honed by pitchmen, carneys, and conjurers.
Klappentext zu „How to Persuade People Who Don't Want to be Persuaded “
The art of persuasion as taught by one of the world's most sought-after speakers and pitchmenIn this daring book, Joel Bauer teaches you how to persuade by making your messages entertaining. Learn the secrets behind "The Fright Challenge," "The Transformation Mechanism," and other persuasion tactics used by pitchmen, carneys, and conjurors to convince people to their way of thinking. Along with coauthor Mark Levy, Bauer has taken these ethical, entertainment-based techniques, and has made them practical for everyday use-capable of influencing one person or a thousand, in business and in life.
Joel Bauer (Los Angeles, CA) is an expert in performance-based live marketing who The Wall Street Journal online referred to as "undoubtedly the chairman of the board" of corporate tradeshow rain-making. Mark Levy (Chester, NJ) has written for the New York Times, has authored or coauthored three books, and is the founder of Levy Innovation, a consulting firm that makes individuals and companies memorable.
Inhaltsverzeichnis zu „How to Persuade People Who Don't Want to be Persuaded “
Acknowledgments.1. Draw In the Listener.
2. Change the Moment.
3. The Transformation Mechanism.
4. The Body Metaphor.
5. The Paper Metaphor.
6. The Quick Pitch Opening.
7. The Quick Pitch Body.
8. The Slogan Pitch.
9. Convince With Samples.
10. The Power of Free.
11. The Power of Gifts.
12. Solid Proof.
13. Dynamic Clarity.
14. Be Distinct.
15. Overcome Resistance.
16. The Look.
17. The Platform Pitch.
18. The Mechanism Emergency Kit.
Index.
About the Authors.
Autoren-Porträt von Joel Bauer, Mark Levy
JOEL BAUER is one of the most sought-after public speakers in America, addressing some 200 audiences each year. His clients include such organizations as 3M, Canon, General Motors, IBM, Intel, Mitsubishi, Motorola, Panasonic, and Philips. The Wall Street Journal Online has referred to him as "undoubtedly the chairman of the board" of corporate tradeshow rainmaking.MARK LEVY is the founder of Levy Innovation, a marketing strategy firm that makes people and companies compelling. He has also written or co-created four books, including Accidental Genius: Revolutionize Your Thinking Through Private Writing, which has been translated into five languages.
Bibliographische Angaben
- Autoren: Joel Bauer , Mark Levy
- 2004, 1. Auflage, 256 Seiten, Maße: 15,7 x 23,5 cm, Gebunden, Englisch
- Verlag: Wiley & Sons
- ISBN-10: 0471647977
- ISBN-13: 9780471647973
- Erscheinungsdatum: 03.06.2004
Sprache:
Englisch
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