Implementing International Services
A Tailorable Method for Market Assessment, Modularization, and Process Transfer
(Sprache: Englisch)
The authors present a set of methods for designing and planning the implementation of business-to-business services in international markets and explain the practical use of the methods.
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The authors present a set of methods for designing and planning the implementation of business-to-business services in international markets and explain the practical use of the methods.
Klappentext zu „Implementing International Services “
The implementation of business-to-business services in international markets requires careful design and planning. The book introduces a tailorable method for the internationalization of services. Each component of the method addresses a typical challenge of the international implementation of services, such as the design and modularization of services for international markets, the choice of locations for service operations, and the transfer of services to new locations. Case studies in IT services, facility management services, and information services illustrate the practical application of the method. In-depth chapters discuss theoretical foundations of the method and insights of related research fields.
Autoren-Porträt
Prof. Dr. Tilo Böhmann, International Business School of Service Management/University of Hamburg, GermanyProf. Dr. Wolfgang Burr, University of Stuttgart, Germany
Prof. Dr. Thomas Herrmann, Ruhr-Universität Bochum, Germany
Prof. Dr. Helmut Krcmar, Technische Universität München, Germany
Bibliographische Angaben
- 2011, 455 Seiten, Maße: 14,8 x 21 cm, Kartoniert (TB), Englisch
- Herausgegeben: Tilo Böhmann, Wolfgang Burr, Thomas Herrmann
- Verlag: Gabler
- ISBN-10: 3834915777
- ISBN-13: 9783834915771
- Erscheinungsdatum: 26.10.2011
Sprache:
Englisch
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