Innovation, Market Archetypes and Outcome
An Integrated Framework
(Sprache: Englisch)
This book examines an integrated innovation environment. Coverage describes four market archetypes as well as the market outcome for each archetype. The book analyzes innovation dynamics, including commoditization, the constant innovation challenge and...
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Klappentext zu „Innovation, Market Archetypes and Outcome “
This book examines an integrated innovation environment. Coverage describes four market archetypes as well as the market outcome for each archetype. The book analyzes innovation dynamics, including commoditization, the constant innovation challenge and the sustainability of innovation along with cases including the iPod, Lego, Barbie, the browser wars and Google.
This book examines an integrated innovation environment. Coverage describes four market archetypes as well as the market outcome for each archetype. The book analyzes innovation dynamics, including commoditization, the constant innovation challenge and the sustainability of innovation along with cases including the iPod, Lego, Barbie, the browser wars and Google.
Inhaltsverzeichnis zu „Innovation, Market Archetypes and Outcome “
Innovation.- Innovation and Markets: The Known Paths.- Innovation: An Integrated Framework.- Market Archetypes: the Fox, the Wolf, the Bear and the Sheep.- Metamorphoses: Market Archetypes, Innovation and Integrated Dynamics.- Sustaining Innovation: Staying Ahead.- Staying Alive: Struggles in Innovation Space.- Commoditization - The Sword of Damocles.- Escape from Commoditization?.- Mapping the Integrated Innovation Space: A Look at the Mirror.- An Integrated Innovation Landscape.
Bibliographische Angaben
- Autor: S. Sarkar
- 2007, 2007, 202 Seiten, Maße: 16 x 24,1 cm, Gebunden, Englisch
- Verlag: Physica-Verlag
- ISBN-10: 379081945X
- ISBN-13: 9783790819458
- Erscheinungsdatum: 03.05.2007
Sprache:
Englisch
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