Intellectual Property for Managers and Investors
A Guide to Evaluating, Protecting and Exploiting IP
(Sprache: Englisch)
This 2006 book equips business managers and investors with a working, practical knowledge of intellectual property.
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This 2006 book equips business managers and investors with a working, practical knowledge of intellectual property.
Klappentext zu „Intellectual Property for Managers and Investors “
This book was first published in 2006. Technologists have the ideas. Lawyers know the rules. But for business managers and investors, rules and ideas don't readily combine into a strategic vision. No longer is intellectual property (IP) just a necessary expense for large technology companies. Competing and succeeding in the marketplace requires an in-depth understanding of IP - its use as a weapon, as a shield, and as a monetizable asset. Yet in a world where fortunes can rise or founder on the strength of an IP portfolio, hesitation to enter this arcane, unfamiliar world still abounds. This book equips the business manager with a working, practical knowledge essential to creating and exploiting IP wealth. It shows investors how to evaluate IP strength and competitive value. With its results-oriented perspective and international focus, Intellectual Property for Managers and Investors is essential for those with decision making-responsibility at the interface where business and innovation meet.
Inhaltsverzeichnis zu „Intellectual Property for Managers and Investors “
Introduction; 1. Sketching the IP landscape; 2. Making the strategic choice; 3. Building an IP strategy; 4. Implementation; 5. Surviving IP disputes; 6. Giving diligence its due; 7. Licensing and related transactions.
Bibliographische Angaben
- Autor: Steven J. Frank
- 2006, 186 Seiten, Maße: 24,4 cm, Gebunden, Englisch
- Verlag: Cambridge University Press
- ISBN-10: 0521851068
- ISBN-13: 9780521851060
Sprache:
Englisch
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