Key Concepts in Business and Management Research Methods
(Sprache: Englisch)
A detailed yet concise handbook clarifying all the major terms needed for a thorough understanding of key research methodology concepts in business and management. An invaluable guide for students at all levels seeking assistance with projects, research...
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A detailed yet concise handbook clarifying all the major terms needed for a thorough understanding of key research methodology concepts in business and management. An invaluable guide for students at all levels seeking assistance with projects, research proposals, dissertations and theses; including case studies and suggestions for further reading.
Inhaltsverzeichnis zu „Key Concepts in Business and Management Research Methods “
Introduction.- Terms and Concepts.- Bibliography.- Index.
Autoren-Porträt von Peter Stokes
Peter Stokes
Bibliographische Angaben
- Autor: Peter Stokes
- 2011, 150 Seiten, Maße: 14 x 21,6 cm, Kartoniert (TB), Englisch
- Verlag: Macmillan Higher Education
- ISBN-10: 0230250335
- ISBN-13: 9780230250338
Sprache:
Englisch
Rezension zu „Key Concepts in Business and Management Research Methods “
'This is a welcomed text. Students do struggle with the terminology and how to apply the various techniques. Hopefully this will help students in the most important area of study.' - Jonathan Groucutt, Oxford Brookes University 'I think the idea for the publication is sound .... students are always looking for a clear and straightforward introduction to Management Research and management research projects and I think the proposal has a good deal of commercial appeal. Many students find the language of research methodology difficult and some find them incomprehensible ... I applaud the desire to tackle the issues raised in the proposal.' - Heather J. Höpfl, Professor of Management, University of Essex
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