Key Concerns in Media Studies / Media Economics
(Sprache: Englisch)
A concise introduction to the key ideas and issues in the study of media economics, drawing on a broad range of case studies - from Amazon and Twitter, to Apple and Netflix - to illustrate how economic paradigms are not just theories, but provide important...
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Produktinformationen zu „Key Concerns in Media Studies / Media Economics “
A concise introduction to the key ideas and issues in the study of media economics, drawing on a broad range of case studies - from Amazon and Twitter, to Apple and Netflix - to illustrate how economic paradigms are not just theories, but provide important practical insights into how the media operates today.
Klappentext zu „Key Concerns in Media Studies / Media Economics “
This core textbook examines the economic paradigms at work in media industries and markets, enabling analysis of the media system as a whole. In addition to succinct accounts of neo-classical and critical political economics, this insightful text offers fresh perspectives for understanding media drawn from two 'heterodox' approaches: institutional economics and evolutionary economics. Applying these paradigms to vital topics and case studies, Stuart Cunningham, Terry Flew and Adam Swift stress the value - and limits - of contending economic approaches in understanding how the media operates today.Succinct and accessible, this text is essential reading for all students of Media and Communication Studies, as well as those from Economics, Policy Studies, Business Studies and Marketing backgrounds with an interest in the media.
Inhaltsverzeichnis zu „Key Concerns in Media Studies / Media Economics “
1. Media Economics: The Mainstream Approach.- 2. Critical Political Economy of the Media.- 3. Institutional Economics.- 4. Evolutionary Economics.- 5. Case Studies and Conclusions.Autoren-Porträt von Stuart Cunningham, Terry Flew, Adam Swift
Stuart Cunningham is Distinguished Professor of Media and Communication at Queensland University of Technology, Australia. Terry Flew is Professor of Media and Communication at Queensland University of Technology, Australia.
Adam Swift is a Research Fellow at Queensland University of Technology, Australia.
Bibliographische Angaben
- Autoren: Stuart Cunningham , Terry Flew , Adam Swift
- 2015, 2015, 192 Seiten, 7 Schwarz-Weiß-Abbildungen, Maße: 14 x 21,6 cm, Kartoniert (TB), Englisch
- Verlag: Macmillan Education
- ISBN-10: 0230293220
- ISBN-13: 9780230293229
- Erscheinungsdatum: 11.05.2015
Sprache:
Englisch
Pressezitat
"This book is designed to be an undergraduate or postgraduate text in media and communications studies. Its accessibility means that it should have a broader appeal as a text in areas such as business studies and policy studies. ... the insights and case studies provide helpful argumentation for rapidly changing business models." (Rob Nicholls, Telecommunications Policy, Vol. 40, 2017)Kommentar zu "Key Concerns in Media Studies / Media Economics"
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