Layon, K: Product management for web sites and mobile apps
(Sprache: Englisch)
Product management improves the odds that web sites and apps will be successful, and affirms the value that design brings to organizations and companies.
App stores overflow with apps, and the Web seems to have more sites,...
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Product management improves the odds that web sites and apps will be successful, and affirms the value that design brings to organizations and companies.
App stores overflow with apps, and the Web seems to have more sites, content, and applications than people could possibly need. So how do students know that they are designing things that will be useful and, ultimately, successful?
That's where product management comes in. Use market research to identify problems that people and organizations are really having, and then apply creative and technical experience to design digital products that meet those needs with high levels of customer satisfaction
Inhaltsverzeichnis zu „Layon, K: Product management for web sites and mobile apps “
CHAPTER 1: What Is a Product? CHAPTER 2: Understanding Markets and Customer Expectations CHAPTER 3: Writing User Stories CHAPTER 4: Analyzing and Prioritizing Enhancements CHAPTER 5: Completing Minimum Viable Products CHAPTER 6: Measuring Success CHAPTER 7: Communicating Product Success CHAPTER 8: Getting It Done APPENDIX: Product Design Research
Autoren-Porträt von Kristofer Layon
Kristofer Layon is a product manager, designer, and educator. Kris divides his time between managing mobile products for Capella Education Company, doing independent design and development projects for web and mobile platforms, and writing books and articles for New Riders, Peachpit Press, A List Apart, and others. Kris's product design career began in graphic design in the early 1990s, and in 1996 he started designing for the web, creating sites for engineers, urban planners, city governments, artists, musicians, retailers, the National Park Service and more than 30 higher education clients. In addition, Kris has taught design and typography in the University of Minnesota's College of Design and, from 2008-2011, was the founding director of MinneWebCon- Minnesota's web conference.
Bibliographische Angaben
- Autor: Kristofer Layon
- 208 Seiten, mit farbigen Abbildungen, Maße: 17,7 x 22,8 cm, Kartoniert (TB), Englisch
- Verlag: New Riders
- ISBN-10: 0321947975
- ISBN-13: 9780321947970
- Erscheinungsdatum: 04.12.2013
Sprache:
Englisch
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