Managing in Uncertainty: Theory and Practice
(Sprache: Englisch)
This book provides a new point of view on the subject of the management of uncertainty. It covers a wide variety of both theoretical and practical issues involving the analysis and management of uncertainty in the fields of finance, management and...
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Klappentext zu „Managing in Uncertainty: Theory and Practice “
This book provides a new point of view on the subject of the management of uncertainty. It covers a wide variety of both theoretical and practical issues involving the analysis and management of uncertainty in the fields of finance, management and marketing. Audience: Researchers and professionals from operations research, management science and economics.
Inhaltsverzeichnis zu „Managing in Uncertainty: Theory and Practice “
EditorialI. Finance
1. Country Risk Assessment
2. Quantitative Techniques in Business Economics
3. Portfolio Management Techniques
4. Multicriteria Analysis in Credit Cards Assessment
II. Marketing
1. Advertising Techniques and Consumer Policy
2. Artificial Intelligence, Multicriteria Analysis and Marketing Decisions
3. Franchising in Business Development
4. Forecasting Techniques and Performance
III. Management
1. Multivariate Data Analysis in Risk Management
2. Cooperative Management
3. Total Quality Management
4. Managerial Decisions in Business Performance
Author Index
Bibliographische Angaben
- Autoren: C. Zopounidis , Panos M. Pardalos
- 1998, 1998, 541 Seiten, Maße: 16 x 24,1 cm, Gebunden, Englisch
- Verlag: Springer
- ISBN-10: 079235110X
- ISBN-13: 9780792351108
- Erscheinungsdatum: 31.08.1998
Sprache:
Englisch
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