Managing Media Firms and Industries
What's So Special About Media Management?
(Sprache: Englisch)
This volume provides rich insight into the nature and practice of media management. Contributions assess the degree to which management of media firms requires a unique set of skills, highlighting similarities and differences of media firms...
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Klappentext zu „Managing Media Firms and Industries “
This volume provides rich insight into the nature and practice of media management. Contributions assess the degree to which management of media firms requires a unique set of skills, highlighting similarities and differences of media firms compared with other industries in terms of management practices, HR development and operational aspects. Success and limitations of research on media management theory is evaluated, both drawing on management theory and examining insights from other disciplines. Dimensions for future research are considered along with practical implications for media managers and corporate structures. The book serves as a valuable reference for researchers, advanced students and practitioners in media industries.
Inhaltsverzeichnis zu „Managing Media Firms and Industries “
Forward.- Introduction.- Part I: Scholarship and Distinction.- Part II: Governance and Accountability.- Part III: Business and Economics.- Part IV: Products and Markets.- Part V: Leadership and Labour.
Autoren-Porträt
Gregory Ferrell Lowe (Ph.D. 1992, University of Texas at Austin) is Professor of Media Management at the University of Tampere in Finland (2009 - 2017). He previously worked ten years as Senior Advisor to the executive management board of the Finnish national broadcasting company, Ylesiradio, in Corporate Strategy and Development (1997 - 2007) and as the Head of Yle Programme Development (2002-2005). He is the founder of the RIPE initiative for development in public service media and President of the European Media Management Education Association (EMMA). He is an editorial board member for various journals, including the International Journal on Media Management.Charles Brown is leader of the University of Westminster's MA Media Management.
Bibliographische Angaben
- 2015, 1st ed. 2016, X, 382 Seiten, Maße: 16 x 24,1 cm, Gebunden, Englisch
- Herausgegeben: Gregory Ferrell Lowe, Charles Brown
- Verlag: Springer, Berlin
- ISBN-10: 331908514X
- ISBN-13: 9783319085142
- Erscheinungsdatum: 31.08.2015
Sprache:
Englisch
Pressezitat
"This book certainly makes progress in establishing credible and well-researched literature in an underdeveloped academic and professional discipline. It not only gives clarity and backing from pre-established theoretical approaches on how to better understand the imminent importance of media management, but also covers a cohesive range of factors, both internal and external, that impact management in practice." (Melissa Katherine Louie, Fudan Journal of the Humanities and Social Sciences, Vol. 11, 2018)
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