Navigating the Metaverse

Foreword by Yat Siu, Chairman of the Board, Animoca Brands ix Introduction xi Why Should Businesses Care About the Metaverse Economy? xiii Who Should Read This Book xvi How We Structured the Book xvii Part I Getting to Know the Metaverse and Metaverse Economy 1 Chapter 1 A Primer on the Metaverse 3 Terminology 4 What Is the Metaverse? 8 Putting the Metaverse in Historical Context 15 A Universe in the Palm of Your Hand 17 Interoperability Is Key to the Metaverse's Future 18 Chapter 2 What Is the Metaverse Economy? 25 How Does Currency Work in the Metaverse? 29 Entering and Advancing in the Metaverse 31 Tokenomics 35 The Rise of Community Commerce 43 Power to the Player: Decentralized Governance 45 Four Key NFT Distribution Channels 46 NFT-Based Metaverse Revenue Model 49 Extra Guidance from the Authors 62 Part II Building a Strategy for the Metaverse Economy 65 Chapter 3 Building a Business Case for the Metaverse 67 Business Challenges 67 Is the Metaverse a Blip or a Trend? 72 The NFT Market Statistics 72 Key Value Propositions of the Metaverse Economy for Brands 75 Timing Is Everything 81 Crossing the Chasm of Metaverse Adoption 83 The Business Impact of Web 3.0 Technology 84 Extra Guidance from the Authors 88 Chapter 4 Meet the Metaverse Consumers 91 Demographics 91 The Three Flavors of User Engagement 96 Metaverse Mindsets 100 Importance of Avatars to the Metaverse and Digital Identity 110 Extra Guidance from the Authors 113 Chapter 5 New Business Opportunities in the Metaverse 115 Metaverse Business and Job Concepts 116 Metaverse Metrics 124 Extra Guidance from the Authors 129 Chapter 6 Key Segments of NFT Commercialization 131 Marketplaces 132 (Fan) Token Offerings 136 Fantasy Games and Collectibles 138 Metaverse dApps 140 Other Avenues to Explore 146 Extra Guidance from the Authors 151 Part III Metaverse Product Development, Action Framework, and Future Perspectives 153 Chapter 7 NFT Deep Dive 155 What Is an NFT? 156 Types of NFTs 157 How Do NFTs Fit in the

CATHY HACKL is a globally renowned tech futurist and executive with extensive experience working with HTC VIVE, Magic Leap, and Amazon Web Services. She is the CEO of the Futures Intelligence Group.

DIRK LUETH is a serial entrepreneur and early adopter of blockchain technology as the co-founder and co-CEO of Upland. He has also co-founded European and US-based companies in the fintech and digital media spaces, including Financial Times Deutschland and Forbatec.

TOMMASO DI BARTOLO is a serial entrepreneur with two successful exits under his belt. He is a faculty member at UC Berkeley where he lectures about entrepreneurship and innovation. He is the author of How to Growth Hack Your Startup.

JOHN ARKONTAKY is a content creator and strategist. He has covered the technology industry as a writer, editor, and journalist. He works alongside industry leaders, managing thought leadership programs for leading tech companies.