New Venture Creation

I. RESEARCH PHASE.- Entrepreneurship.- 1. What you bring to entrepreneurship.- Business idea.- 2. Finding your business idea.- Industry and markets.- 3. Understanding your industry and markets.- II. BUSINESS MODEL DEVELOPMENT PHASE.- Market segments and value propositions.- 4. Structuring your business model.- 5. Crafting your value proposition and branding.- Marketing plan.- 6. Developing your marketing mix.- 7. Communicating your value proposition.- 8. Scalability and growth.- Operations plan.- 9. Legal foundations.- 10. Managing operations and risk.- Resources.- 11. Managing and leading people.- 12. Financial resources.- Financial plan.- 13. Preparing and using financial forecasts.- III. LAUNCH AND VALIDATION PHASE.- Business model and business plan.- 14. Preparing, using and validating the business plan

PAUL BURNS is Emeritus Professor of Entrepreneurship at the University of Bedfordshire Business School, UK, where he previously held the posts of Pro Vice Chancellor and Dean of the Business School. Over his 40-year career, he has been an academic, an accountant and an entrepreneur, giving him unrivalled academic and practical insight into the entrepreneurial process.

Paul Burns started his academic career at Warwick University Business School, UK, where he set up their first Small Business Unit. He has since held posts as Professor of Small Business Development, Cranfield School of Management, UK, Director of the 3i European Enterprise Research Centre, researching small firms and entrepreneurs across Europe, Visiting Fellow at Harvard Business School, USA, and Visiting Professor at the Open University Business School, UK, where he developed the multi-media Small Business Programme screened on BBC2. He is Fellow and a former President of the Institute for Small Business and Entrepreneurship (ISBE) and a chartered accountant, having worked for Arthur Andersen & Co. with many growing businesses. For four years, he ran his own firm, Design for Learning Ltd.