Nicely Said
Writing for the Web with Style and Purpose
(Sprache: Englisch)
Nicely Said: Styling Web Content with Purpose is a practical guide to writing for digital products and websites. This book will help students develop clear digital communications and improve them over time.
This book answers questions like:
- How do we...
This book answers questions like:
- How do we...
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Nicely Said: Styling Web Content with Purpose is a practical guide to writing for digital products and websites. This book will help students develop clear digital communications and improve them over time.This book answers questions like:
- How do we get people to care about our products?
- What's the business value of empathetic communications?
- Why do we need to worry about voice, tone, and wording?
- How can we create better web content as our audiences grow?
The book walks students through making a framework for great communications-with stories, recipes, and brief examples to learn from. When they finish this book, they'll see their content in a more meaningful light. They'll understand how to manage a communication process, find their company's brand voice, and adjust their tone for different situations. They'll know how to build trust with customers and show empathy in their writing.
Autoren-Porträt von Nicole Fenton, Kate Kiefer Lee
Nicole Fenton is an independent writer and editor in Brooklyn. She has worked at a large social network, a startup incubator, a design studio, and Apple. She manages content projects of all sizes and teaches writing as a design practice. Kate Kiefer Lee is a writer and editor at MailChimp and a former magazine editor. She has written for publications like Forbes and A List Apart, and spoken about web content around the world. She teaches people how to write like they talk.
Bibliographische Angaben
- Autoren: Nicole Fenton , Kate Kiefer Lee
- 2014, 192 Seiten, Maße: 18 x 22,8 cm, Kartoniert (TB), Englisch
- Verlag: New Riders
- ISBN-10: 0321988191
- ISBN-13: 9780321988195
- Erscheinungsdatum: 04.06.2014
Sprache:
Englisch
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