Niche Envy: Marketing Discrimination in the Digital Age
(Sprache: Englisch)
The price we pay for the new strategies in database marketing that closely track desirable customers, offering them benefits in return for personal information.
Leider schon ausverkauft
versandkostenfrei
Buch
23.52 €
11 DeutschlandCard Punkte
sammeln
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenlose Rücksendung
Produktdetails
Produktinformationen zu „Niche Envy: Marketing Discrimination in the Digital Age “
The price we pay for the new strategies in database marketing that closely track desirable customers, offering them benefits in return for personal information.
Autoren-Porträt von Joseph Turow
Joseph Turow, called by the New York Times "probably the reigning academic expert on media fragmentation," is Robert Lewis Shayon Professor and Associate Dean for Graduate Studies at the Annenberg School for Communication, University of Pennsylvania. He is the the author of Breaking Up America: Advertisers and the New Media World, among other books, and the editor of The Wired Homestead (MIT Press, 2003).
Bibliographische Angaben
- Autor: Joseph Turow
- 2006, 225 Seiten, Maße: 16 x 23,1 cm, Gebunden, Englisch
- Verlag: MIT PR
- ISBN-10: 0262201658
- ISBN-13: 9780262201650
Sprache:
Englisch
Rezension zu „Niche Envy: Marketing Discrimination in the Digital Age “
"A lucid and unnerving read on the growing uses of database marketing." -- The Chronicle of Higher Education "Many people have written about the perils and promise of database marketing, especially as it has become turbocharged by the internet. But few have done as insightful a job as Joseph Turow. His description of 'marketing discrimination' was an eye-opener for me, one of those rare new concepts that will never let you look at the world the same way again." --Tim O'Reilly, founder and CEO, O'Reilly Media "Turow has beautifully sketched the rich history of customer categorization--attempts both large and small to place consumers into boxes and then narrow their choices or fields of view accordingly. His analysis comes at a time when electronic commerce, both on- and offline, is poised to offer more boxes and do more with them. He offers valuable policy recommendations to help customers make sense of the corporate terrain they inhabit, and explains why 'privacy policy' won't solve most of these problems." --Jonathan Zittrain, Professor of Internet Governance and Regulation, University of Oxford
Kommentar zu "Niche Envy: Marketing Discrimination in the Digital Age"
0 Gebrauchte Artikel zu „Niche Envy: Marketing Discrimination in the Digital Age“
| Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
|---|
Schreiben Sie einen Kommentar zu "Niche Envy: Marketing Discrimination in the Digital Age".
Kommentar verfassen