Novozymes. Sustainability Integration and Communication

Research Paper (postgraduate) from the year 2014 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: A, , course: CORPORATE SOCIAL RESPONSIBILITY, language: English, abstract: Multinational corporations, for example, can actually be the catalyst of green supply chain practices and management especially when they have the power to establish sustainable internal operation as well as the capacity to influence their suppliers consisting of hundreds smaller companies to turn their operations greener. Novozymes on the other hand is a company that moves a step ahead in conducting CSR initiatives. It has leaped from risk and cost avoidance to new business. Novozymes produced enzymes that make reaction more efficient, faster and often reduce chemical by products. Being the world leader in bio-innovation, Novozymes supplies to over 40 industries in 30 countries. What makes Novozymes contribution highly important in the industry are their products that enable other companies to significantly minimise resources usage and waste produced. Instead of viewing CSR as a liability or a way to give back to the community, Novozymes directly have CSR initiatives to its business advantage.