Operating in Emerging Markets: A Guide to Management and Strategy in the New International Economy
(Sprache: Englisch)
Emerging markets are generating unprecedented business opportunities. However, they are far more complex and risky than they may seem. Profiting in these markets entails retooling business models, products, and strategies to exploit these differences,...
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Klappentext zu „Operating in Emerging Markets: A Guide to Management and Strategy in the New International Economy “
Emerging markets are generating unprecedented business opportunities. However, they are far more complex and risky than they may seem. Profiting in these markets entails retooling business models, products, and strategies to exploit these differences, instead of falling victim to them. Although internationalizing to emerging markets has become a priority for American, European and Japanese companies, many organizations operate with a “developed world” mentality. They address developed markets first, and then adapt their strategies to emerging markets. This often leads them to underestimate the difficulties of managing a business in contexts that are radically different from those of developed economies.
Drawing from real-life examples and today’s most valuable research in International Business (IB) and Strategy, this book offers a step-by-step blueprint for improving profitability in emerging markets. It walks you through understanding the true risks and challenges; identifying and investing the necessary resources; developing strategies, products and processes suitable for emerging markets (instead of merely adapting existing ‘developed world’ models); and learning from both the successes and failures that have come before you.
Inhaltsverzeichnis zu „Operating in Emerging Markets: A Guide to Management and Strategy in the New International Economy “
Section 1: Identifying the Challenges 1. Understanding Emerging Markets and Finding Opportunities 2. Creating Blue Oceans in Emerging Markets 3. Finding the Appropriate Positioning 4. Understanding Customers' Needs from the Top to the Bottom of the Pyramid 5. Delivering Your Goods and Services Where the Roads Have No Name 6. Leveraging Your Competencies to Compete in Emerging Markets 7. Learning from Past Mistakes Section 2. Risks 8. Managing Macroeconomic Risk 9. Managing Political Risk 10. Managing the Risk of Operating Amidst Conflict and Violent Crime 11. Succeeding in Emerging Markets Conclusion A complete, case-study-driven blueprint for building profitable businesses in emerging markets.
Autoren-Porträt von Luciano Ciravegna, Robert Fitzgerald, Sumit K. Kundu
Dr. Luciano Ciravegna is an Associate Professor in International Business at Royal Holloway, University of London and INCAE. His background includes a PhD at the London School of Economics and an MPhil at the University of Oxford, St Antony's College. His research on emerging markets has been published in several academic journals including the Journal of International Business Studies, Journal of Development Studies and Journal of Business Research. More information on his work is available at www.lucianociravegna.com Dr. Robert Fitzgerald is a Reader in Business History and International Management at Royal Holloway. He has published widely on global and comparative business and on business history, and has conducted extensive research throughout the UK, United States, Canada, Australia, South Africa, Ireland, Japan, and South Korea. Dr. Sumit K. Kundu is the James K. Batten Eminent Scholar Chair in International Business and Professor, Department of anagement & International Business, Florida International University. Currently Academic Director of the Masters of International Business program, he has served as Faculty Director of FIU's Executive MBA program and as Ph.D. Coordinator there. A member of the editorial board at several premier journals, he has published his research in highly ranked journals, such as the Journal of International Business Studies, Journal of Management Studies, Management International Review, Journal of World Business, Journal of International Management, Journal of International Marketing, Journal of Business Research, Journal of Business Ethics, Journal of World Business, Journal of International Management, International Business Review, Leadership Quarterly, and Journal of Small Business Economics. He has consulted with major multinational corporations including Novartis, MasterCard International, Ingersoll Rand-Hussmann International, and Boeing.
Bibliographische Angaben
- Autoren: Luciano Ciravegna , Robert Fitzgerald , Sumit K. Kundu
- 340 Seiten, mit Abbildungen, Maße: 18,3 x 23,1 cm, Gebunden, Englisch
- Verlag: ADDISON WESLEY PUB CO INC
- ISBN-10: 0132983389
- ISBN-13: 9780132983389
- Erscheinungsdatum: 08.09.2013
Sprache:
Englisch
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