Optimal Bundling

Introduction:
- R. Fuerderer, A. Herrmann, G. Wuebker: Introduction to Price Bundling.
- H. Simon, G. Wuebker: Bundling - A Powerful Method to Better Exploit Profit Potential.
- Optimization Approaches: R. Fuerderer: Optimal Price Bundling - Theory and Methods.
- R. Fuerderer, A. Huchzermeier, L. Schrage: Stochastic Option Bundling and Bundle Pricing.
- N. Tönshoff, C. H. Fine, A. Huchzermeier: Bundling and Pricing of Modular Machine Tools Under Demand Uncertainty.
- J. Ringbeck, C.-S. Neumann, A. Cornet: Market-Oriented Complexity Management Using the Micromarket Management Concept.
- V. Lingnau: Management Accounting and Product Variety.
- G. Wuebker, V. Mahajan: A Conjoint Analysis-Based Procedure to Measure Reservation Price and to Optimally Price Product Bundles.
- Behavioral Aspects: R. Suri, K. B. Monroe: Consumers Prior Purchase Intentions and their Evaluation of Savings on Product Bundles.
- G. Wuebker, V. Mahajan, M. S. Yadav: Buyers` Evaluations of Mixed Bundling Strategies in Price-Promoted Markets.
- M. S. Yadav: How Buyers Evaluate Product Bundles: A Model of Anchoring and Adjustment.
- A. Herrmann, M. Wricke: Evaluating Multidimensional Prices in the Bundling Context.
- A. Herrmann, F. Huber, R. H. Coulter: Product and Service Bundling Decisions and their Effects on Purchase Intention.
- H. H. Bauer, F. Huber, R. Adam: Utility-Oriented Design of Service Bundles in the Hotel Industry, Based on the Conjoint Measurement Method..

Dr. Georg Wübker ist Unternehmensberater und Partner bei Simon - Kucher & Partners. Er leitet als Managing Director das Zürcher Büro sowie das globale Competence Center Financial Services. Zu seinen Spezialgebieten zählen Preis- und Produktmanagement, Strategie und strategisches Management.Professor Dr. Andreas Herrmann ist Inhaber des Lehrstuhls für Allgemeine Betriebswirtschaftslehre und Marketing an der Johannes-Gutenberg Universität Mainz.