Organic Growth
Cost-Effective Business Expansion From Within
(Sprache: Englisch)
A key concern today for all those involved in business development is how to grow your company not only faster but cheaper (or economically).
Organic Growth is a rigorous new concept, grounded in a common sense, two-pronged approach, that is, companies can...
Organic Growth is a rigorous new concept, grounded in a common sense, two-pronged approach, that is, companies can...
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Produktinformationen zu „Organic Growth “
Klappentext zu „Organic Growth “
A key concern today for all those involved in business development is how to grow your company not only faster but cheaper (or economically).Organic Growth is a rigorous new concept, grounded in a common sense, two-pronged approach, that is, companies can continue to pursue high-risk, high-reward growth strategies, but they should also be very aware of overlooked or sub-optimized opportunities for growth within their own company.
This book is a guide to how to dynamically combine managerial and 'people' skills to unlock a hidden layer of corporate value.
Inhaltsverzeichnis zu „Organic Growth “
Foreword (Albert George, President, Sodexho Alliance)Introduction
PART I - THE CHALLENGE
Three propositions
The battlefield
Simple concept, deep managerial consequences
Process perspective
Customer perspective
PART II - CREATING THE TECHNICAL CONDITIONS
A way to handle strategic issues
Keeping track of business reality
Your role in the customer's mind
The Relationship with the customer - a structural tempo
The 3C's
PART III - RECOGNIZE, UNCOVER, PRIORITIZE
Cross-fertilization
Think small, win big
Developing new competitive horizons - business development
The essence of growth
PART IV - CREATING THE MANAGERIAL CONDITIONS TO SUPPORT ORGANIC GROWTH
Are you ready to embark on this challenge?
The triple benefits of the field challenge
The prerequisites of the approach
Three suggestions to embarking on this new set of tasks
Ready to operate - Executive Committee Member in the Field
The CROP - lessons of field involvement
Afterword: Killing your ambassador
Index
Autoren-Porträt von Jean Frédéric Mognetti
Jean-Frédéric Mognetti is Professor of Strategy and MBA Consulting Projects Coordinator, Development Asia, at HEC School of Management in Paris. He runs a successful consulting practice, JFM Management Services, with an international clientele. Professor Mognetti has a special interest in the sales and marketing consequences of strategic decisions and has focused both his academic and consulting interests on this topic. He received his Masters and pre-Doctorate degrees in Law from Université de Paris Panthéon Sorbonne and his MBA from IMD, Switzerland.
Bibliographische Angaben
- Autor: Jean Frédéric Mognetti
- 2002, 1. Auflage, XXII, 298 Seiten, mit Abbildungen, Maße: 23,6 cm, Leinen, Englisch
- Verlag: Wiley & Sons
- ISBN-10: 0470844841
- ISBN-13: 9780470844847
Sprache:
Englisch
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