Organizing Cross-Functional New Product Development Projects
The Phase-Specific Effects of Organizational Antecedents. Diss.
(Sprache: Englisch)
On the basis of a survey conducted with 133 project managers, Tobias Huth presents an empirical analysis of the organizational success drivers of cross-functional new product development projects. It is shown that certain antecedents should be permanently...
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On the basis of a survey conducted with 133 project managers, Tobias Huth presents an empirical analysis of the organizational success drivers of cross-functional new product development projects. It is shown that certain antecedents should be permanently employed, while others should be managed dynamically.
Companies are looking for better ways to develop innovative products. In this regard, cross-functional teams (CFTs) are considered to be a key success factor. However, previous research indicates that the use of CFTs does not automatically lead to successful innovation. It appears that the employment of CFTs has to be implemented as systematically as well as other organizational activities.On the basis of a survey conducted with 133 project managers, Tobias Huth presents an empirical analysis of the organizational success drivers of new cross-functional product development projects. The investigated antecedents are distinguished by organic and mechanistic designs as well as boundary spanning activities. New territory is entered by applying a phase-specific perspective. It is shown that certain antecedents (e.g. participative decision-making, top management support) should be permanently employed, while others (e.g. steering committees, central budgets) should be managed dynamically. Teams are advised to adopt a dynamic blend of flexibility and discipline while constantly interacting with external sources inside the organization.
Inhaltsverzeichnis zu „Organizing Cross-Functional New Product Development Projects “
- Cross-functional teams in new product development- Theoretical framework for the phase-specific effects of organizational antecedents in cross-functional new product development
- Research methodology and results: survey development and data collection, sample description, measures, choice of PLS as research method, general steps in the assessment of PLS-models, phase-specific effects of creativity and efficiency, effects of organizational antecedents in the early and late project stage
- Managerial and theoretical implications
Autoren-Porträt von Tobias Huth
Dr. Tobias Huth promovierte bei Prof. Dr. Joachim Büschken am Lehrstuhl für Marketing und Absatzwirtschaft an der Katholischen Universität Eichstätt-Ingolstadt. Er ist als Manager Business Evaluation bei der BASF AG in Ludwigshafen tätig.
Bibliographische Angaben
- Autor: Tobias Huth
- 2008, 2008, XVII, 185 Seiten, mit Abbildungen, Maße: 14,8 x 21 cm, Kartoniert (TB), Englisch
- Verlag: Deutscher Universitätsverlag
- ISBN-10: 3835009265
- ISBN-13: 9783835009264
- Erscheinungsdatum: 28.01.2008
Sprache:
Englisch
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