Outpacing the Competition
Patent-Based Business Strategy
(Sprache: Englisch)
Patentable assets comprise more than half of the value of most American companies and represent the most quantifiable of the soft assets called intellectual property. The Dynamics of Patent Strategy explores the business dynamics behind creating, acquiring,...
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Produktinformationen zu „Outpacing the Competition “
Patentable assets comprise more than half of the value of most American companies and represent the most quantifiable of the soft assets called intellectual property. The Dynamics of Patent Strategy explores the business dynamics behind creating, acquiring, advancing, and defending patentable assets.
Klappentext zu „Outpacing the Competition “
Praise for Outpacing the Competition Patent-Based Business Strategy "Outpacing the Competition provides a useful IP management framework for rapidly evolving and inherently unpredictable R&D environments where companies are partners, customers, and competitors at the same time." -Marshall Phelps, Corporate Vice President for IP Policy & Strategy, Microsoft "Robert Cantrell's book Outpacing the Competition: Patent-Based Business Strategy?should be read by?anyone?involved in the practice of litigating or licensing patent rights or policymakers responsible for patent issues. Mr. Cantrell provides a cogent approach for applying decisional methodology and game theory to enhance the utilization and understanding of patent rights."-Bradley J. Olson, Esq., patent attorney, Washington, DC "Robert Cantrell makes a compelling case for using intellectual property as a core for building solid business strategy. He provides a unique and valuable perspective on competitive advantage, as delivered through patent-based business strategy. This is an excellent addition to anyone's business strategy arsenal." -Jeff Hovis, Managing Principal, Product Genesis, Innovation Genesis LLC "Robert truly treats patents and related intellectual property as both a weapon and a shield to help the reader use patents to out-maneuver global competitors of all kinds-the low-cost producer, the high-end innovator, etc. CEOs, attorneys, business and engineering professionals and the like will enjoy the military imagery and flavor provided by Robert. Thanks for clarifying how critical it is to have an understanding of patents in running a truly competitive global business today." -José W. Jimenez, Esq., Chief Intellectual Property Officer,AMS Research Corporation
Inhaltsverzeichnis zu „Outpacing the Competition “
Preface. Orientation. The Grant. Jurisdictions and Costs. Uncertainties. Patent Claims. 18 Months of Secrecy. Requirements to Obtain Patents. Conclusion. Chapter I. Introduction. Chapter II. Decision Cycle. Chapter III. Assess. Chapter IV. Decide. Chapter V. Act. Chapter VI. Connecting The Loop. Chapter VII. Two Imperatives. Chapter VIII. High-Tempo Patent Strategy. Chapter IX. Conclusion. Appendix.
Autoren-Porträt von Robert L. Cantrell
ROBERT L. CANTRELL is a professional strategist and Director of Consulting at Landon IP, Inc. He has managed multiple consulting and analytical engagements across a wide range of technology sectors that include the communications, electronics, medical devices, pharmaceuticals, energy, and consumer goods fields. For Landon IP customers, Mr. Cantrell manages patent analytical projects, innovation and IP strategy sessions, and advanced training courses. He is on the faculty of Patent Resources Group (PRG), the leading provider of advanced patent education to the legal and business communities. His core expertise in classical strategy has been proven to have wide applicability across many professional disciplines.
Bibliographische Angaben
- Autor: Robert L. Cantrell
- 2009, 384 Seiten, Maße: 16,4 x 23,6 cm, Gebunden, Englisch
- Verlag: Wiley & Sons
- ISBN-10: 0470390859
- ISBN-13: 9780470390856
- Erscheinungsdatum: 20.04.2009
Sprache:
Englisch
Rezension zu „Outpacing the Competition “
"...is a book written for business-people and attorneys who are charged with developing business opportunities using practical patent strategies. We highly recommend that you read Outpacing the Competition. You are sure to walk away with insights into business action that go well beyond just intellectual property strategies." (Patentbaristas.com, 7/23/09)
Pressezitat
" is a book written for business people and attorneys who are charged with developing business opportunities using practical patent strategies. We highly recommend that you read Outpacing the Competition. You are sure to walk away with insights into business action that go well beyond just intellectual property strategies." ( Patentbaristas.com , 7/23/09)
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