Perennial Seller
The Art of Making and Marketing Work that Lasts
(Sprache: Englisch)
Bestselling author and marketing strategist Ryan Holiday reveals how a classic work - a Perennial Seller - is made and marketed
Jetzt vorbestellen
versandkostenfrei
Buch (Kartoniert)
10.73 €
Produktdetails
Produktinformationen zu „Perennial Seller “
Bestselling author and marketing strategist Ryan Holiday reveals how a classic work - a Perennial Seller - is made and marketed
Klappentext zu „Perennial Seller “
Bestselling author and marketing strategist Ryan Holiday reveals to creatives of all stripes-authors, entrepreneurs, musicians, filmmakers, fine artists-how a classic work is made and marketed.Classic. Evergreen. Cult. Backlist. We can all identify with products that seem to last forever and just keep selling. But how can we create things that can and should last, especially in an environment where short-term gain and flash-in-the-pan success are so often the benchmark, where Hollywood movies are written off after a weekend or Silicon Valley start-ups are considered to have failed if they don't go viral?
Enter Ryan Holiday and his concept of the Perennial Seller, products that exist in every creative industry, timeless, dependable resources and unsung money-makers, increasing in value over time and outlasting and outstretching the competition.
Holiday shows us that creating a classic doesn't have to be a fluke or just a matter of luck. In Perennial Seller he takes us back to the first principles of the models and thinking that underpin the creation of something built to last. Featuring interviews with some of the world's greatest entrepreneurs and creatives and grounded in a deep study of the classics from every genre, the book shares a mindset and approach we can all adopt to make and market a classic work. Whether you have a book or a business, a song or the next great screenplay, Holiday reveals the recipe for perennial success.
Autoren-Porträt von Ryan Holiday
Ryan Holiday is one of the world's bestselling living philosophers. His books, including The Obstacle Is the Way, Ego Is the Enemy, The Daily Stoic, and the # 1 New York Times bestseller Stillness Is the Key, appear in more than 40 languages and have sold more than 4 million copies. Together, they've spent over 300 weeks on the bestseller lists. He lives outside Austin with his wife and two boys...and a small herd of cows and donkeys and goats. His bookstore, The Painted Porch, sits on historic Main St in Bastrop, Texas.Follow Ryan on Twitter @ryanholiday and visit his website www.ryanholiday.net
Bibliographische Angaben
- Autor: Ryan Holiday
- 2017, Main, 256 Seiten, Maße: 13,1 x 19,8 cm, Kartoniert (TB), Englisch
- Verlag: Profile Books
- ISBN-10: 1781257663
- ISBN-13: 9781781257661
- Erscheinungsdatum: 01.07.2017
Sprache:
Englisch
Pressezitat
Ryan Holiday is part Machiavelli, part Ogilvy, and all results. From American Apparel to the quiet campaigns he's run but not taken credit for, this whiz kid is the secret weapon you've never heard of. Tim Ferriss, author of The 4-Hour Work Week
Kommentar zu "Perennial Seller"
0 Gebrauchte Artikel zu „Perennial Seller“
Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
---|
Schreiben Sie einen Kommentar zu "Perennial Seller".
Kommentar verfassen