Persuading People: An Introduction to Rhetoric
(Sprache: Englisch)
This fascinating and practical book explores persuasive techniques in the English language, and is the ideal introduction for students and others with a professional interest in persuasion. Using a wide range of lively and accessible illustrative material,...
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This fascinating and practical book explores persuasive techniques in the English language, and is the ideal introduction for students and others with a professional interest in persuasion. Using a wide range of lively and accessible illustrative material, Robert Cockcroft and Susan Cockcroft unpick the complexities of persuasive language - both written and spoken - and enable readers to develop and enhance their rhetorical skills.Now thoroughly revised and expanded, the second edition of this successful text includes:
- developed application of cognitive linguistic theory, which sheds new light on the emotional and logical powers of persuasion
- extended and updated examples of rhetoric in action
- clear pointers for further study to allow readers to continue their exploration into rhetorical theory and practice
- a new final chapter which invites readers to practice their skills using updated versions of traditional rhetorical exercises.
Inhaltsverzeichnis zu „Persuading People: An Introduction to Rhetoric “
Preface.- Introduction.- 1. Old and New Foundations.- 2. Personality and Stance.- 3. Emotional Engagement.- 4. Reason: The Resources of Argument.- 5. Reason: Choice and Judgement.- 6. The Persuasive Process.- 7. Persuasive Style The Repertoire.- 8. Practising Persuasion.- Conclusion.- Appendix A: More on the Models.- Appendix B: Further Rhetorical Devices.- Appendix C: A Finding List for Rhetorical Devices.- References.- Index.
Autoren-Porträt von Robert Cockcroft, Susan Cockcroft, Craig Hamilton
Robert Cockcroft and Susan Cockcroft and Assisted By Craig Hamilton and Laura Hidalgo Downing
Bibliographische Angaben
- Autoren: Robert Cockcroft , Susan Cockcroft , Craig Hamilton
- 208 Seiten, Maße: 14 x 21,6 cm, Kartoniert (TB), Englisch
- Verlag: Macmillan Higher Education
- ISBN-10: 1137003677
- ISBN-13: 9781137003676
- Erscheinungsdatum: 31.03.2014
Sprache:
Englisch
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