Persuading People (PDF)
An Introduction to Rhetoric
(Sprache: Englisch)
This fascinating and practical book explores persuasive techniques in the English language, and is the ideal introduction for students and others with a professional interest in persuasion. Using a wide range of lively and accessible illustrative material,...
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This fascinating and practical book explores persuasive techniques in the English language, and is the ideal introduction for students and others with a professional interest in persuasion. Using a wide range of lively and accessible illustrative material, Robert Cockcroft and Susan Cockcroft unpick the complexities of persuasive language - both written and spoken - and enable readers to develop and enhance their rhetorical skills.
Now thoroughly revised and expanded, the second edition of this successful text includes:
- Developed application of cognitive linguistic theory, which sheds new light on the emotional and logical powers of persuasion
- Extended and updated examples of rhetoric in action
- Clear pointers for further study to allow readers to continue their exploration into rhetorical theory and practice
- A new final chapter which invites readers to practice their skills using updated versions of traditional rhetorical exercises
Now thoroughly revised and expanded, the second edition of this successful text includes:
- Developed application of cognitive linguistic theory, which sheds new light on the emotional and logical powers of persuasion
- Extended and updated examples of rhetoric in action
- Clear pointers for further study to allow readers to continue their exploration into rhetorical theory and practice
- A new final chapter which invites readers to practice their skills using updated versions of traditional rhetorical exercises
Autoren-Porträt von Robert Cockcroft, Susan Cockcroft, Craig Hamilton
ROBERT COCKCROFT is a retired Lecturer in Rhetoric in the Department of English Studies at the University of Nottingham, UK.
Bibliographische Angaben
- Autoren: Robert Cockcroft , Susan Cockcroft , Craig Hamilton
- 2013, 3. Auflage, 208 Seiten, Englisch
- Verlag: Bloomsbury UK
- ISBN-10: 1137055278
- ISBN-13: 9781137055279
- Erscheinungsdatum: 01.12.2013
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
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- Dateiformat: PDF
- Größe: 1.44 MB
- Mit Kopierschutz
Sprache:
Englisch
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