Political Communications

Introduction: General Election Campaign Communication in Perspective; D.Wring PART I: PARTIES Labour's Political Strategy; P.Gould Conservative Party Strategy; G.Barwell Liberal Democrat Strategy: A New High Watermark for the Liberal Democrats; C.Rennard The Labour Campaign; G.Cook The Conservative Campaign; D.Canzini The Charles Kennedy Campaign; J.Rowley PART II: CAMPAIGNING Political Communication: Party Advertising in the General Election; J.van Heerde Constituency Campaigning: Ever More Centralization?; J.Fisher, D.Denver, E.Fieldhouse, D.Cutts & A.Russell The Internet and the UK Election; J.Downey & S.Davidson PART III: POLLING The Public and the Polls; R.Mortimore & S.Atkinson Poll Methodology, Weighting and Adjustment Systems; A.Cooper Internet versus Conventional Polls in the General Election; P.Kellner Challenges Facing the Pollsters Next Time; N.Sparrow PART IV: VOTERS Looking Through the Other End of the Microscope: How the Public Experienced the General Election Campaign; R.Worcester, R.Mortimore & P.Baines Viewer and Voters: Attitudes to Television Coverage of the General Election; V.Hyland Hearts or Minds? Leader Evaluations by Men and Women in the 2005 British General Election; K.Winters & R.Campbell PART V: BROADCASTING Reconnecting with the Viewers: Sky News' Election Coverage; A.Boulton Politics as Appearance and Reality Show: The Hermeneutics of Suspicion; M.Billig PRESS The 'Take a Break' Campaign? National Print Media Reporting of the Election; D.Deacon, D.Wring & P.Golding Amateurs or Adversaries? Local Journalists' Coverage of the UK Non-General Election; B.Franklin & S.Cushion PART VI: CONCLUSION 2005: A Non-General Election?; J.Green