Publishing
(Sprache: Englisch)
Includes a dedicated chapter on digital publishing.
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Produktdetails
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Klappentext zu „Publishing “
Includes a dedicated chapter on digital publishing.
Inhaltsverzeichnis zu „Publishing “
IntroductionChapter 1: A History of Books
The First Paradigm: From Vellum Codex to Print Book
1475-1533: The Early English Trade
1533-1694: Age of Control
1694-1774: Rise of 'The Publisher'
1774-1935: Era of the Publishing Firm
1935-1970: The Paperback Revolution
1965-Now: Conglomerate Publishing
Chapter 2: The Publishing Process
The Value Chain
The Editor's Task
The Production Process
Architecture of the Book
Printing, Paper & Bookbinding
Budgeting a Book
Author-House Relations
Agents
Writers
Readers
Chapter 3: Sectors in the Anglophone Model
Consumer or Trade Books
Academic, Scholarly or Higher Education Publishing
Professional and Journal Publishing
Education
English Language Training
Reference
Children's Books
Religion
Leading Revenues by Sector (U.S., UK, Europe & Japan) in 2009
Chapter 4: Craft to Corporation
Brands
The Business of Publishing
The Corporatisation of Books
Corporate Strategies
The Mechanics of Mergers
The Rise of the Big Five Trade Publishers
The Twenty-First Century
Chapter 5: Copyright and Publishing Law
The Statute of Anne
Timeline of Copyright and Intellectual Property Law
Copyright Today
Defamation and Libel
Seditious Libel
Malicious Falsehood
Obscenity
Libel & Libel Tourism
Copyright Infringement
Moral Right and Integrity
Digital Law
Fair Use and First Sale in the Digital Age
Chapter 6: Rights and Contracts
Book Club Rights
Paperback Rights
Translation Rights
Serial Rights
Territorial Rights
Other Anglophone Markets
Publishing Contracts
Contract Clauses
Subsidiary Rights in Contracts
Chapter 7: Marketing, Promotion and Bookselling
The Marketing Jigsaw
Sales Timeline & Techniques
The Blurb
Business to Consumer (B2C)
Prizes and Sales
Bookselling Practice
How and Why Books Sell
Discounts, Sale and Return
Chapter 8: The Era of Digital Publishing
... mehr
The Internet
Open Source Culture
Social Networking
Broadcasting v. Networking
Media Regulation
Advertising
Guerilla Marketing
Piracy & Digital Music
Print on Demand (POD)
Google Books
E-Books
Open Source Culture
Social Networking
Broadcasting v. Networking
Media Regulation
Advertising
Guerilla Marketing
Piracy & Digital Music
Print on Demand (POD)
Google Books
E-Books
... weniger
Autoren-Porträt von Richard Guthrie
Richard Guthrie is a researcher of print and digital book publishing with twenty years media production experience. He has a MA and PhD in publishing studies and has lectured in Publishing Studies at the University of Greenwich, London.He is author of Power Over Publishing which caused quite a stir in the industry when it was released and is frequently quoted in debates over ebooks. Other published articles include: Why has the e-book revolution stalled? (Logos, 18/1, 2007), Riding the eFrenzy of 2000: Stephen King and the e-book," (Logos 17/3, 2006), Electronic Publishing: the unanswered challenge (Logos, 16/2, 2005), and E-books in development hell, Gemstar's demise and the Murdoch factor (Logos, 14/4, 2003)
Bibliographische Angaben
- Autor: Richard Guthrie
- 240 Seiten, Maße: 17 x 24,4 cm, Kartoniert (TB), Englisch
- Verlag: Sage Publications Ltd.
- ISBN-10: 1847870155
- ISBN-13: 9781847870155
- Erscheinungsdatum: 15.09.2011
Sprache:
Englisch
Rezension zu „Publishing “
Absolutely first rate. I wish I'd had a text like this in front of me when I started Black Sparrow in 1966! Everything is organized and laid out in the most helpful way. I shake my head when I realize I had to discover how to publish books, the hard way, through trial and error. Publishing is a remarkable achievementJohn Martinfounder of Black Sparrow Press This is an indispensable and highly-readable study of the publishing industry past, present and future. For students and professionals in publishing it provides an authoritative, up-to-date and reliable account of their complex and rapidly changing industry. For those interested more broadly in the role the creative industries play in the modern world this is a fine introduction. It is to be highly recommendedIain StevensonDirector, UCL Centre for Publishing
Provides the reader with a detailed account of all aspects of the publishing process with excellent and vivid examplesOnline Journal of Communication and Media Technologies
Written for anyone wishing to learn about the Anglophone publishing industry, this text fills a long-standing gap in the market. It covers each of the publishing functions, as well as the processes associated with creating and disseminating print and digital products... The author employs a rage of devices. Pie charts, graphs, and tables are used to illuminate trends and impart statistics and data on the industry. Guthrie has worked hard to track down this information and to present it so clearly. This book, like publishing, is full of surprising and interesting facts... Guthrie's text is an industry overview for professionals, but is scholorly enough to make it an ideal student textbook.
Penelope WoolfEditorial Director, Oxford University Press; Honorary Lecturer, Department of Information Studies, University College London
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