Reset
Business and Society in the New Social Landscape
(Sprache: Englisch)
As consumers, our access to - and appetite for - information about what and how we buy continues to grow. Powered by social media, increasingly we look at the companies behind the products and are disappointed when their actions do not meet our...
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As consumers, our access to - and appetite for - information about what and how we buy continues to grow. Powered by social media, increasingly we look at the companies behind the products and are disappointed when their actions do not meet our expectations. With engaged citizens acting as 24/7 auditors of corporate behavior, one formerly trusted company after another has had their business disrupted with astonishing velocity in the wake of what, in the past, might have been written off as a bad media cycle. Gone are the days when a company could hide behind "socially responsible" branding or when marketing controlled the corporate narrative. That control has shifted to engaged stakeholders in the new social landscape, requiring a more radical change to company practices.
Autoren-Porträt von James Rubin, Barie Carmichael
James Rubin (1951-2016) was assistant professor of business administration and coordinator of the Management Communication area at the University of Virginia Darden School of Business. Barie Carmichael is a fellow at the University of Virginia Darden School of Business and a senior counselor at the global public-affairs consultancy APCO Worldwide. She has over twenty-five years of experience in corporate communications, with positions including Visa U.S.A.'s executive vice president of corporate relations and Dow Corning's vice president and chief communications officer.
Bibliographische Angaben
- Autoren: James Rubin , Barie Carmichael
- Altersempfehlung: Ab 22 Jahre
- 2018, 216 Seiten, Maße: 14,4 x 22,3 cm, Gebunden, Englisch
- Verlag: Columbia University Press
- ISBN-10: 0231178247
- ISBN-13: 9780231178242
- Erscheinungsdatum: 09.01.2018
Sprache:
Englisch
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