Restistance is Useless
The Art of Business Persuasion
(Sprache: Englisch)
Geoff Burch has written an innovative book that will change almost everything anyone ever believed about business and selling. Resistance is Useless combines the quick wit of a standup comedian with the serious thoughtfulness of a psychoanalyst in order to explain the value and power of persuasion.
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Geoff Burch has written an innovative book that will change almost everything anyone ever believed about business and selling. Resistance is Useless combines the quick wit of a standup comedian with the serious thoughtfulness of a psychoanalyst in order to explain the value and power of persuasion.
Klappentext zu „Restistance is Useless “
This book will show you how anyone can be persuaded to do anything.Geoff Burch has written a book that will change almost everything you ever believed about business and selling. Combining the quick wit of a stand up comedian with the serious thoughtfulness of a psychoanalyst, he explains the value and power of persuasion - a verbal martial art that, if used correctly will always give you the outcome you desire in your business dealings.
Resistance is Useless will show you how to:
* Change anyone's opinion on any subject.
* Transform a lynch mob into your most devout supporters.
* Avoid wasting thousands of pounds on customer care while your accounts department is threatening to pulp your customer's fingers with a hammer.
* Understand how a perfect product demonstration can get you hurled into the street by security.
* Sell tanks to Genghis khan.
Readership: General Business, customer service and sales.
Inhaltsverzeichnis zu „Restistance is Useless “
IntroductionThe gentle art of persuasion
Selling tanks to Genghis Kahn
Risky business?
The gift of the earhole
Mimicking sheepdogs
Keeping promises, keeping customers
Welcoming complaints
The psychology of persuasion
Negotiating: sympathize and trust no one
Benefits, who benefits?
The big ones
The end is nigh: close or launch-pad?
And finally ..
Autoren-Porträt von Geoffrey Burch
Geoff Burch is the bad boy of business. His speeches around the world never fail to provoke weak-minded management and inspire change leaders. His credentials are impressive having worked with numerous blue chip companies to present, motivate, and train. He is the author of the best-selling Writing on the Wall and Go it Alone.
Bibliographische Angaben
- Autor: Geoffrey Burch
- 2003, 1. Auflage, 218 Seiten, Maße: 23,4 cm, Kartoniert (TB), Englisch
- Verlag: Wiley & Sons
- ISBN-10: 1841124699
- ISBN-13: 9781841124698
Sprache:
Englisch
Pressezitat
"...This is a true book of inspiration...Compelling and fun to read ..." (PS Advisor, 1 April 2003)
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