Right Game
(Sprache: Englisch)
Since 1922, Harvard Business Review has been a leading source of breakthrough management ideas-many of which still speak to and influence us today. The Harvard Business Review Classics series now offers readers the opportunity to make these seminal pieces a...
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Since 1922, Harvard Business Review has been a leading source of breakthrough management ideas-many of which still speak to and influence us today. The Harvard Business Review Classics series now offers readers the opportunity to make these seminal pieces a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world-and will have a direct impact on you today and for years to come. Business is like war: The best combatant wins while the worst loses, right? Not necessarily. Companies can succeed spectacularly without destroying others. And they can lose miserably after competing well. Exceptional businesses win by actively shaping the game they're playing, not playing the game they find. The Right Game shows you how to do this-by altering who's competing, what value each player brings to the table, and which rules and tactics players use.
Autoren-Porträt von Adam M. Brandenburger, Barry J. Nalebuff
Adam M. Brandenburger ist Professor an der Harvard Business School und Autor mehrerer Fallstudien zu Unternehmensstrategien. Er berät namhafte, international tätige Unternehmen wie Fidelity, IBM, Intel, Merck, Xerox, McKinsey und American Express.Barry J. Nalebuff ist Schüler des Wirtschaftsnobelpreisträgers Robert Solow vom MIT (Massachusetts Institute of Technology). Er ist Professor für Spieltheorie und Wettbe-werbsstrategie an der Yale School of Organization and Management. Er veröffentlichte zusammen mit Avinash Dixit das Buch Thinking Strategically (deutsch: Spieltheorie für Einsteiger).
Bibliographische Angaben
- Autoren: Adam M. Brandenburger , Barry J. Nalebuff
- 2009, 64 Seiten, Kartoniert (TB), Englisch
- Verlag: McGraw-Hill Professional
- ISBN-10: 1422138461
- ISBN-13: 9781422138465
Sprache:
Englisch
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