Running an Effective Investor Relations Department
A Comprehensive Guide
(Sprache: Englisch)
The ultimate guide to investor relations
Your one-stop resource for everything pertaining to your company's dealings with the investment community, Running an Effective Investor Relations Department provides investor relations professionals with...
Your one-stop resource for everything pertaining to your company's dealings with the investment community, Running an Effective Investor Relations Department provides investor relations professionals with...
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Klappentext zu „Running an Effective Investor Relations Department “
The ultimate guide to investor relationsYour one-stop resource for everything pertaining to your company's dealings with the investment community, Running an Effective Investor Relations Department provides investor relations professionals with essential day-to-day information. From creating and properly communicating a company's investment story, to dealing with both the sell side and buy side of the investment community, to providing guidance, and the form and frequency of that guidance, this authoritative resource covers it all.
* Addresses every possible area of the investor relations profession
* Includes chapters covering disclosure, forward-looking statements, guidance, event management, and twenty other topics
* Other titles by Bragg: The Vest Pocket Controller, Accounting Best Practices, Sixth Edition, and Just-in-Time Accounting, Third Edition
Practical and thorough, this book offers the world-class guidance you need to effectively manage your investor relations department.
Inhaltsverzeichnis zu „Running an Effective Investor Relations Department “
Preface.About the Author.
Chapter 1 Managing Investor Relations.
Why Have an Investor Relations Department?
Investor Relations Objectives and Goals.
Investor Relations Tools.
Investor Relations Budget.
Float Management.
Managing Bad News.
Responding to Rumors.
Summary.
Chapter 2 Investor Relations Officer Position.
Key Aspects of the IRO Position.
IRO Job Description.
Investor Relations Team.
IRO as Management Representative.
Summary.
Chapter 3 Creating the Company Story.
Creating the Story.
Packaging the Story.
Strategic Credibility.
Clarifying and Mitigating Risk.
Company Reputation.
Matching the Company to the Story.
Duration of the Story.
Coordination with Public Relations.
Summary.
Chapter 4 Event Management.
Conference Call.
Road Show.
Non-Deal Road Show.
Annual Meeting.
Plant Tour.
Annual Analyst Meeting.
Analyst and Industry Conferences.
Podcast Dissemination.
Video Dissemination.
Blog Dissemination.
Event Disclosure Issues.
Practicing for Events.
Summary.
Chapter 5 Public Communications.
Constructing a Press Release.
Dealing with the Media.
Dealing with Electronic Message Boards.
Investor Relations Advertising.
Summary.
Chapter 6 Publications.
Fact Sheet.
Annual Report.
Product Pipeline Report.
Company-Paid Research Reports.
Independent Research Reports.
Welcome Kit.
Videos.
Other Publications.
Information Tracking Systems for Publications.
Legal Liability.
Summary.
Chapter 7 Investor Relations Web Site.
Basic Investor
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Relations Web Site.
Intermediate Investor Relations Web Site.
Advanced Investor Relations Web Site.
Web Site Layout.
Hyperlink Liability.
Sample Web Sites.
Summary.
Chapter 8 Management Discussion and Analysis Section.
MD&A Reporting Requirements.
SEC Guidance.
Examples of Enhanced MD&A Disclosure.
A Case for Full Disclosure.
Summary.
Chapter 9 Disclosure.
Form 8-K.
Disclosure of Non-GAAP Information.
Regulation FD.
Disclosure Policy.
Disclosure Procedure.
Ensuring Compliance with Disclosure Rules.
Disclosure During an Initial Public Offering.
Summary.
Chapter 10 Forward-Looking Statements.
Basis for Class Action Lawsuits.
Private Securities Litigation Reform Act.
Forward-Looking Statements.
Legal Liability for Past Statements.
Summary.
Chapter 11 Providing Guidance.
Whether to Provide Guidance.
Form of Guidance Issued.
Frequency and Timing of Guidance.
Aggressiveness of Guidance.
Guidance Policy.
Summary.
Chapter 12 Dealing with the Sell Side.
Analyst's Perspective.
Finding the Right Analyst.
Dealing with Analysts.
Negative Analyst Report.
Dealing with Brokers.
Pump and Dump.
Dealing with Investment Bankers.
Dealing with Sell-Side Specialists.
Summary.
Chapte
Intermediate Investor Relations Web Site.
Advanced Investor Relations Web Site.
Web Site Layout.
Hyperlink Liability.
Sample Web Sites.
Summary.
Chapter 8 Management Discussion and Analysis Section.
MD&A Reporting Requirements.
SEC Guidance.
Examples of Enhanced MD&A Disclosure.
A Case for Full Disclosure.
Summary.
Chapter 9 Disclosure.
Form 8-K.
Disclosure of Non-GAAP Information.
Regulation FD.
Disclosure Policy.
Disclosure Procedure.
Ensuring Compliance with Disclosure Rules.
Disclosure During an Initial Public Offering.
Summary.
Chapter 10 Forward-Looking Statements.
Basis for Class Action Lawsuits.
Private Securities Litigation Reform Act.
Forward-Looking Statements.
Legal Liability for Past Statements.
Summary.
Chapter 11 Providing Guidance.
Whether to Provide Guidance.
Form of Guidance Issued.
Frequency and Timing of Guidance.
Aggressiveness of Guidance.
Guidance Policy.
Summary.
Chapter 12 Dealing with the Sell Side.
Analyst's Perspective.
Finding the Right Analyst.
Dealing with Analysts.
Negative Analyst Report.
Dealing with Brokers.
Pump and Dump.
Dealing with Investment Bankers.
Dealing with Sell-Side Specialists.
Summary.
Chapte
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Autoren-Porträt von Steven M. Bragg
STEVEN M. BRAGG, CPA, has been the chief financial officer or controller of four companies, as well as a consulting manager at Ernst & Young and an auditor at Deloitte & Touche. He received a master's degree in finance from Bentley College, an MBA from Babson College, and a bachelor's degree in economics from the University of Maine. He is also the author of Accounting Best Practices, Sixth Edition and Cost Reduction Analysis: Tools and Strategies, both published by Wiley.
Bibliographische Angaben
- Autor: Steven M. Bragg
- 2010, 1. Auflage, 272 Seiten, Maße: 16,6 x 23,8 cm, Gebunden, Englisch
- Verlag: Wiley & Sons
- ISBN-10: 0470630302
- ISBN-13: 9780470630303
Sprache:
Englisch
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