Seeing What's Next
Using the Theories of Innovation to Predict Industry Change
(Sprache: Englisch)
When a disruptive innovation is launched, it changes the entire industry and every firm operating within in. This book argues that it is possible to predict which companies will win and which will lose in a specific situation-and provides a practical framework for doing so.
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When a disruptive innovation is launched, it changes the entire industry and every firm operating within in. This book argues that it is possible to predict which companies will win and which will lose in a specific situation-and provides a practical framework for doing so.
Klappentext zu „Seeing What's Next “
Every day, individuals take action based on how they believe innovation will change industries. Yet these beliefs are largely based on guesswork and incomplete data and lead to costly errors in judgment. Now, internationally renowned innovation expert Clayton M. Christensen and his research partners Scott D. Anthony and Erik A. Roth present a groundbreaking framework for predicting outcomes in the evolution of any industry. Based on proven theories outlined in Christensen's landmark books The Innovator's Dilemma and The Innovator's Solution, Seeing What's Next offers a practical, three-part model that helps decision-makers spot the signals of industry change, determine the outcome of competitive battles, and assess whether a firm's actions will ensure or threaten future success. Through in-depth case studies of industries from aviation to health care, the authors illustrate the predictive power of innovation theory in action.
Inhaltsverzeichnis zu „Seeing What's Next “
Section I: How to Use Theory to Analyze 1) Signals of Change; Where are the Opportunities?
2) Competitive Battles: How to Size Up Competitors
3) Firm Choices: Identifying What Choices Matter
4) Non-Market Factors Influence Innovation
Section II: Theory-Based Analysis
5) Disruptive Diplomas - The Future of Education
6) Disruption Spreads Its Wings - The Future of Aviation
7) Whither Moore's Law? - The Future of Semiconductors
8) Healing the 800-Pound Gorilla - The Future of Health Care
9) Innovation Overseas - Using Theory to Assess Corporate and Country Strategies
10) Breaking the Wire - The Future of Telecommunications
Conclusion: What's Next
Appendix
Glossary Index
About the Authors
Autoren-Porträt von Clayton M. Christensen, Scott D. Anthony, Eric A. Roth
Clayton M. Christensen ist Professor an der Harvard Business School. Prof. Dr. Kurt Matzler ist Inhaber des Lehrstuhls für Strategische Unternehmensführung und Leadership und wissenschaftlicher Leiter des Executive MBA-Programms an der Universität Innsbruck sowie Gründungsmitglied der European Academy of Management.
Bibliographische Angaben
- Autoren: Clayton M. Christensen , Scott D. Anthony , Eric A. Roth
- 2004, 352 Seiten, mit Abbildungen, Maße: 16,3 x 24,3 cm, Leinen, Englisch
- Verlag: Harvard Business School Press
- ISBN-10: 1591391857
- ISBN-13: 9781591391852
Sprache:
Englisch
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