Sharkonomics: How to Attack Market Leaders
(Sprache: Englisch)
Sharks are nature s most revered and feared killing machines. But if you study the behaviour of sharks, you will learn they are also highly strategic and efficient in the way they survive and thrive in nature s competitive environment. Inspired by the shark...
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Sharks are nature s most revered and feared killing machines. But if you study the behaviour of sharks, you will learn they are also highly strategic and efficient in the way they survive and thrive in nature s competitive environment. Inspired by the shark s evolved (over 420 million years) instincts and strategic moves, this book provides businesses with 10 ways on how to attack the market leaders, and take market share, in your sector. Move or Die, Strike Unpredictably, Timing is the Key, Develop a Sensory System, Hunt in Packs, Locate the Blind Spots to Attack these are some of the key ways to make shark food out of market leaders. Sharkonomics provides an inspiring perspective on competing in business and how companies of any size can create a presence for themselves in their market."
Bibliographische Angaben
- Autor: Stefan Engeseth
- 2012, 192 Seiten, Maße: 13,9 x 22,1 cm, Kartoniert (TB), Englisch
- Verlag: MARSHALL CAVENDISH CORP
- ISBN-10: 9814346349
- ISBN-13: 9789814346344
Sprache:
Englisch
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Thank you Stefan for a great evening with Sharkonomics, November 1. It was a true pleasure to see you interact with the top quality audience at Thunderbird School of Global Management. With the assistance from the American Marketing Association Phoenix, and the many representatives from Thunderbird, SACC-Arizona enjoyed the best event this year featuring a guest from Sweden, now also considered a great friend. The law of nature inspired theme and strategies presented resulted in plenty of discussions that continued for hours at the networking reception following the event. We very much look forward to follow your continued success in the United States. -- Tobias Lofstrand, President of The Swedish-American Chamber of Commerce Arizona
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