Smart Retailing
By providing a comprehensive theoretical framework, this book aims to map the most relevant technologies that have the potential to reshape the retail industry. The authors demonstrate how technology is pushing innovation, and examine how smart...
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Smart Retailing
Eleonora Pantano, Charles Dennis
53.49 €
149.79 €
Schlüsselfaktoren im E-Commerce
Dominik Große Holtforth, Richard C. Geibel, Robin Kracht
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Handelsmarketing, m. 1 Buch, m. 1 E-Book
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Smart Retailing
Eleonora Pantano, Charles Dennis
53.49 €
Technology and Innovation for Marketing
Clara Bassano, Constantinos-Vasilios Priporas, Eleonora Pantano
33.99 €
Technology and Innovation for Marketing
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Vingsbo Press: HOLLYWOOD RAJ
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Internet Retailing and Future Perspectives
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45.99 €
Marketing the e-Business
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Multi-Channel Marketing, Branding and Retail Design
Charles Mcintyre, Charles Dennis, T. C. Melewar
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45.99 €
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43.99 €
Marketing the e-Business
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43.99 €
By providing a comprehensive theoretical framework, this book aims to map the most relevant technologies that have the potential to reshape the retail industry. The authors demonstrate how technology is pushing innovation, and examine how smart technologies can be fruitfully applied both in-store and through digital channels. The aim of the book is to synthesise theory and practice, and provide a richer understanding of new digital opportunities offered by the 'smart' experience. An accessible resource for researchers who want to understand this phenomenon as part of their expertise in digital marketing and e-commerce, Smart Retailing also provides insights for practitioners who are experiencing the dramatic effects of new technologies on their retail strategies.
Eleonora Pantano is Associate Professor of Marketing at the University of Bristol, UK.
Charles Dennis is Professor of Consumer Behaviour at Middlesex University London, UK.
- Autoren: Eleonora Pantano , Charles Dennis
- 2019, 1st ed., XIX, 109 Seiten, 14 Schwarz-Weiß-Abbildungen, Maße: 15,3 x 21,6 cm, Gebunden, Englisch
- Verlag: Springer, Berlin
- ISBN-10: 3030126072
- ISBN-13: 9783030126070
- Erscheinungsdatum: 12.03.2019
149.79 €
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