Statistics for Decision Making & Competitive Advantage
(Sprache: Englisch)
This book reviews basics then develops modeling with numerous examples from decision making. Results of statistical analysis are translated into business English and analyses are illustrated with graphics.
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Produktinformationen zu „Statistics for Decision Making & Competitive Advantage “
This book reviews basics then develops modeling with numerous examples from decision making. Results of statistical analysis are translated into business English and analyses are illustrated with graphics.
Klappentext zu „Statistics for Decision Making & Competitive Advantage “
This book reviews basics then develops modeling with numerous examples from decision making. Translation of results into business English insures both students' understanding of their ramifications as well as the use of results by decision makers without statistics backgrounds. Analyses are illustrated with graphics.
Inhaltsverzeichnis zu „Statistics for Decision Making & Competitive Advantage “
Statistics for decision making and competitive advantage.- Describing your data.- Hypthesis tests, confidence intervals and simulation to infer population characteristics.- Quantifying the influence of performance drivers and forecasting: regression.- Marketing segmentation with descriptive statistics, inference, hypothesis tests and regression.- Finance application: portfolio analysis with a market index as a leading indicator in simple linear regression.- Association between two categorical variables: contingency analysis with chi-square.- Building multiple regression models.- Model building and forecasting with multicollinear time series.- Indicator variables.- Nonlinear multiple regression models.- Indicator interactions for structural differences or changes in response.- Logit regression for bounded responses.- Index.
Autoren-Porträt von Cynthia Fraser
Cynthia Fraser received her Ph.D. from The Wharton School, University of Pennsylvania, and is a member of the Marketing faculty at The McIntire School of Commerce, University of Virginia, where she teaches Quantitative Analysis I and II. Her research has appeared in a number of journals, including Decision Science, Management Science, Journal of Marketing, Journal of Consumer Research, Journal of International Business Studies, and Journal of Applied Social Psychology.
Bibliographische Angaben
- Autor: Cynthia Fraser
- 2008, CDII, 16 Seiten, Maße: 17,5 x 24,6 cm, Kartoniert (TB), Englisch
- Verlag: Springer
- ISBN-10: 0387744029
- ISBN-13: 9780387744025
Sprache:
Englisch
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