Strategy and Communication for Innovation
Integrative Perspectives on Innovation in the Digital Economy
(Sprache: Englisch)
This contributed volume presents a state-of-the-art compendium for startups and corporations, focusing on corporate ventures. The book is based on the volume "Strategy and Communication for Innovation" and includes up-to-date discussions which help to...
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Klappentext zu „Strategy and Communication for Innovation “
This contributed volume presents a state-of-the-art compendium for startups and corporations, focusing on corporate ventures. The book is based on the volume "Strategy and Communication for Innovation" and includes up-to-date discussions which help to better understand strategy and communication from a startup perspective. Each chapter offers a starting point for the exchange of ideas, key lessons and new insights from entrepreneurial perspectives such as e-ventures, corporate ventures and traditional ventures. Readers with an interest in innovation management will benefit from this book.
Inhaltsverzeichnis zu „Strategy and Communication for Innovation “
Part I - Strategic Perspectives on Innovation.- Part II - Communicative Perspectives on Innovation.- Part III - Integrated Perspectives on Innovation.- Part IV - Case Examples.
Bibliographische Angaben
- 2017, 3. Aufl., XXVI, 424 Seiten, 33 farbige Abbildungen, Maße: 16 x 24,1 cm, Gebunden, Englisch
- Herausgegeben: Nicole Pfeffermann, Julie Gould
- Verlag: Springer, Berlin
- ISBN-10: 3319495402
- ISBN-13: 9783319495408
- Erscheinungsdatum: 15.03.2017
Sprache:
Englisch
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