Strategy in Practice
A Practitioner's Guide to Strategic Thinking
(Sprache: Englisch)
A practitioner-focused approach to strategy and real-world strategic thinking
This 3rd edition has been revised and updated throughout to reflect the current thinking in strategy in view of the current economic and business climate. It questions how we...
This 3rd edition has been revised and updated throughout to reflect the current thinking in strategy in view of the current economic and business climate. It questions how we...
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A practitioner-focused approach to strategy and real-world strategic thinking
This 3rd edition has been revised and updated throughout to reflect the current thinking in strategy in view of the current economic and business climate. It questions how we are thinking differently about strategy now, in light of emerging from the global economic crisis. It includes new and updated case illustrations throughout, plus two new chapters on Strategy Execution and Strategy Performance Management. Rigorously founded on current thinking and theoretical concepts in the field of strategic management it aims to:
* Provide the strategy practitioner with a systematic and insight-driven approach to strategic thinking
* Establish and translate the relevance of strategy theory to its application in the practice field
* Lead the reader through the strategic thinking process, beginning with the formulation of compelling and clearly articulated strategic questions that set the scene for practical issues
* Provide tools of strategic analysis in combination with informed intuition to understand the strategic landscape
This 3rd edition has been revised and updated throughout to reflect the current thinking in strategy in view of the current economic and business climate. It questions how we are thinking differently about strategy now, in light of emerging from the global economic crisis. It includes new and updated case illustrations throughout, plus two new chapters on Strategy Execution and Strategy Performance Management. Rigorously founded on current thinking and theoretical concepts in the field of strategic management it aims to:
* Provide the strategy practitioner with a systematic and insight-driven approach to strategic thinking
* Establish and translate the relevance of strategy theory to its application in the practice field
* Lead the reader through the strategic thinking process, beginning with the formulation of compelling and clearly articulated strategic questions that set the scene for practical issues
* Provide tools of strategic analysis in combination with informed intuition to understand the strategic landscape
Klappentext zu „Strategy in Practice “
A practitioner-focused approach to strategy and real-world strategic thinkingThis 3rd edition has been revised and updated throughout to reflect the current thinking in strategy in view of the current economic and business climate. It questions how we are thinking differently about strategy now, in light of emerging from the global economic crisis. It includes new and updated case illustrations throughout, plus a new chapter on Strategy Execution and Performance Appraisal. Rigorously founded on current thinking and theoretical concepts in the field of strategic management, Strategy in Practice:
* Provides the strategy practitioner with a systematic and insight-driven approach to strategic thinking
* Establishes and translates the relevance of strategy theory to its application in the practice field
* Leads you through the strategic thinking process, beginning with the formulation of compelling and clearly articulated strategic questions that set the scene for practical issues
* Provides tools of strategic analysis in combination with informed intuition to understand the strategic landscape
* Has additional online resources available for instructors
Inhaltsverzeichnis zu „Strategy in Practice “
Preface to the First Edition viiPreface to the Second Edition xv
Preface to the Third Edition xix
About the Author xxiii
1 Introduction to Strategy in Practice 1
2 Strategic Thinking 31
3 Sense Making and Strategic Insight 55
4 Insight-Driven Strategic Analysis 87
5 High-Level, "Big-Picture" Strategic Analysis 119
6 Supporting-Level Strategic Analysis 175
7 Strategy Formation and Evaluation of Strategic Options 219
8 Strategy Execution and Performance Appraisal 255
9 Insight-Driven Strategy in Perspective 293
Appendices: Putting Strategy to Practice 317
Appendix A: Probing the Strategic Boundaries of the Firm's Unique Competing Space 319
Appendix B: Strategy Mapping and Narrative (based on Analysis of the Relevant
Strategy Building Blocks) 331
Index 341
Bibliographische Angaben
- Autor: George Tovstiga
- 2015, 3. Aufl., 376 Seiten, Maße: 15,2 x 22,9 cm, Kartoniert (TB), Englisch
- Verlag: Wiley & Sons
- ISBN-10: 1119121647
- ISBN-13: 9781119121640
- Erscheinungsdatum: 25.09.2015
Sprache:
Englisch
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