Streaming, Sharing, Stealing
(Sprache: Englisch)
In this book, Michael Smith and Rahul Telang, experts on entertainment analytics, show how the success of House of Cards upended the film and TV industries-and how companies like Amazon and Apple are changing the rules in other entertainment industries,...
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Klappentext zu „Streaming, Sharing, Stealing “
In this book, Michael Smith and Rahul Telang, experts on entertainment analytics, show how the success of House of Cards upended the film and TV industries-and how companies like Amazon and Apple are changing the rules in other entertainment industries, notably publishing and music. We're living through a period of unprecedented technological disruption in the entertainment industries. Just about everything is affected: pricing, production, distribution, piracy. Smith and Telang discuss niche products and the long tail, product differentiation, price discrimination, and incentives for users not to steal content. To survive and succeed, businesses have to adapt rapidly and creatively. Smith and Telang explain how. How can companies discover who their customers are, what they want, and how much they are willing to pay for it? Data. The entertainment industries, must learn to play a little "moneyball." The bottom line: follow the data.
Autoren-Porträt von Michael D. Smith, Rahul Telang
Michael D. Smith is Professor of Information Systems and Marketing at Carnegie Mellon University's Heinz College. He is Codirector (with Rahul Telang) of the Initiative for Digital Entertainment Analytics (IDEA) at Carnegie Mellon. Rahul Telang is Professor of Information Systems and Management at Carnegie Mellon University's Heinz College. He is Codirector (with Michael D. Smith) of the Initiative for Digital Entertainment Analytics (IDEA) at Carnegie Mellon.
Bibliographische Angaben
- Autoren: Michael D. Smith , Rahul Telang
- 2016, XI, 215 Seiten, Maße: 16,4 x 23,8 cm, Gebunden, Englisch
- Verlag: MIT Press
- ISBN-10: 0262034794
- ISBN-13: 9780262034791
- Erscheinungsdatum: 02.09.2016
Sprache:
Englisch
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