Switch
How to change things when change is hard
(Sprache: Englisch)
Change doesn't need to be hard. Just Switch.
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Change doesn't need to be hard. Just Switch.
Klappentext zu „Switch “
We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback. But why do we insist on seeing the obstacles rather than the goal? The authors argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour.
Autoren-Porträt von Dan Heath, Chip Heath
Chip and Dan Heath
Bibliographische Angaben
- Autoren: Dan Heath , Chip Heath
- 2011, 320 Seiten, Maße: 12,6 x 19,5 cm, Kartoniert (TB), Englisch
- Verlag: Random House UK
- ISBN-10: 1847940323
- ISBN-13: 9781847940322
- Erscheinungsdatum: 14.02.2011
Sprache:
Englisch
Rezension zu „Switch “
"A fantastic book" Wired "Witty and instructive" Wall Street Journal "Switch is likely to prove invaluable to anyone wanting to make long-lasting change a reality" BBC Focus "Whether you're a manager, a parent or a civic leader, getting people to change can be tricky business. In Switch, brothers Chip and Dan Heath - authors of the best-selling Made to Stick - survey efforts to shape human behaviour in search of what works. Even when change isn't easy, it's often worth making" Time "A must-read" Forbes
Pressezitat
A fantastic book Wired
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