The 12 Week Year Field Guide

PREFACE vii
 
OVERVIEW OF THE 12 WEEK YEAR(TM) ix
 
CHAPTER 1
 
Becoming a Visionary 1
 
Exercise #1: Have - Do - Be 2
 
Exercise #2: Long-Term Vision 4
 
Exercise #3a: Three-Year Personal Vision 5
 
Exercise #3b: Three-Year Business Vision 6
 
Exercise #4: 12-Month Vision (Optional) 7
 
CHAPTER 2
 
Establishing Your Goals and Building Your Plan 11
 
Starting with the End in Mind 11
 
Writing Effective Goals 13
 
12 Week Plan Tactics 16
 
CHAPTER 3
 
Making and Keeping 12 Week Commitments 25
 
Benefits of Keeping Commitments 26
 
CHAPTER 4
 
Installing Process Control 31
 
Weekly Plan 31
 
Weekly Accountability Meeting (WAM) 33
 
Daily Huddles 35
 
12 Week Theme 36
 
12 Week Year Celebrations 37
 
CHAPTER 5
 
Scorekeeping 41
 
The Four Weekly Execution Scenarios 45
 
Great Week after Great Week: The Weekly Execution Routine 47
 
CHAPTER 6
 
Using Your Time Intentionally 51
 
Constructive Belief #1: Your Time Is at Least as Valuable as the Time of Others 51
 
Constructive Belief #2: You Can't Get Everything Done 52
 
Constructive Belief #3: Work on the High Priority, Money-Making, Results-Generating Activity First 52
 
Constructive Belief #4: Breakthrough Requires Breakout from Your Old "Systems" 53
 
Constructive Action: Create a Model Workweek and Implement It 53
 
CHAPTER 7
 
12 Week Year Review and Planning 61
 
12 Week Year Review and Planning 62
 
Quality of Life 63
 
Success Disciplines 65
 
Breakthroughs 66
 
CHAPTER 8
 
Confront the Truth (Optional Section) 69
 
Confronting the Truth Example - 12 Week Execution Data 70
 
Confronting the Truth 71
 
CHAPTER 9
 
12 Week Year Game Plan 97
 
CONCLUSION 115
 
ABOUT THE AUTHORS 117

BRIAN MORAN is the founder and CEO of The Execution Company, an organization committed to improving the performance and enhancing the quality of life for leaders and entrepreneurs. Known as the leading expert on execution and implementation, he developed his unique talent for guiding individuals and organizations to growth and prosperity by blending his background as a corporate executive with his experience as an entrepreneur. He is The New York Times bestselling coauthor, with Michael Lennington, of The 12 Week Year.
 
MICHAEL LENNINGTON, co-author of The 12 Week Year, helps his consulting and coaching clients to avoid the low-productivity pitfalls of annualized execution. He guides individuals, teams and entire organizations as they create the breakout results that they are truly capable of.