The Brain Sell
When Science Meets Shopping. Inside the New Sciences That Are Reading Your Thoughts, Manipulating Our Minds and Stimulating Us to Buy More
(Sprache: Englisch)
Science has made the leap from the lab to come to a store near you and the effects on us are phenomenal.
Corporations in hyper-competition are now using the new mind sciences to analyze how and when we shop, and the hidden triggers that persuade us to...
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Klappentext zu „The Brain Sell “
Science has made the leap from the lab to come to a store near you and the effects on us are phenomenal.
Corporations in hyper-competition are now using the new mind sciences to analyze how and when we shop, and the hidden triggers that persuade us to consume. From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the persuasion industry to reveal the powerful tools and techniques, technologies and psychologies seeking to stimulate us all to buy more often without us consciously realizing it.
Autoren-Porträt von David Lewis
DR. DAVID LEWIS is a Chartered Psychologist and co-founder and Director of Research at independent research consultancy Mindlab International. The author of over 30 books, including The Soul of the New Consumer (also published by Nicholas Brealey Publishing) and Impulse, David has been dubbed the father of neuromarketing for his pioneering studies on analyzing brain activity for research and commercial purposes. www.thebrainsell.co.uk
Bibliographische Angaben
- Autor: David Lewis
- 2013, 304 Seiten, Maße: 15,2 x 22,9 cm, Kartoniert (TB), Englisch
- Verlag: Nicholas Brealey Publishing
- ISBN-10: 1857886011
- ISBN-13: 9781857886016
- Erscheinungsdatum: 15.04.2014
Sprache:
Englisch
Rezension zu „The Brain Sell “
Praise for The Soul of the New Consumer: "Such an enjoyable book. And an important and timely one, too - required reading." Tim Waterstone, Management Today "For anyone in the business of sending messages it's an enlightening and compelling guide." Book Page
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