The Communicating Company
Towards an Alternative Theory of Corporate Communication
(Sprache: Englisch)
Most research on corporate communication has concentrated on positivist approaches, leading to a limited view. This book reviews extant corporate communication theory from discourse and strategy-as-practice perspectives, expanding the picture by more...
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Most research on corporate communication has concentrated on positivist approaches, leading to a limited view. This book reviews extant corporate communication theory from discourse and strategy-as-practice perspectives, expanding the picture by more communicational aspects. It proposes an integrative framework of alternative corporate communication as a key contribution to corporate communication theory.
Klappentext zu „The Communicating Company “
Most research on corporate communication has concentrated on positivist approaches, leading to a limited view. This book reviews extant corporate communication theory from discourse and strategy-as-practice perspectives, expanding the picture by more communicational aspects. It proposes an integrative framework of alternative corporate communication as a key contribution to corporate communication theory.
Inhaltsverzeichnis zu „The Communicating Company “
Part I: Theoretical context: Introduction- Purpose of the study
- Methodological considerations
- Reference points for theory development
- Presentation of case study
Part II: Analysis: Analysis of case study
- Role and analysis of context
- Coordinating the company around dynamic purposes
- Organising by linking decisions and actions
- Facilitating implementation and change processes
- Leveraging competitive position and distinctive competencies
Part III: Integration of findings: Key conclusions
Bibliographische Angaben
- Autor: Hartmut Hübner
- 2007, 278 Seiten, 19 Schwarz-Weiß-Abbildungen, Maße: 15,7 x 23,8 cm, Kartoniert (TB), Englisch
- Verlag: Physica-Verlag
- ISBN-10: 379081928X
- ISBN-13: 9783790819281
- Erscheinungsdatum: 23.01.2007
Sprache:
Englisch
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