The Content Machine
(Sprache: Englisch)
This ground-breaking study, the first of its kind, outlines a theory of publishing that allows publishing houses to focus on their core competencies in times of crisis. Tracing the history of publishing from the press works of fifteenth-century Germany to...
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This ground-breaking study, the first of its kind, outlines a theory of publishing that allows publishing houses to focus on their core competencies in times of crisis. Tracing the history of publishing from the press works of fifteenth-century Germany to twenty-first-century Silicon Valley via Venice, Beijing, Paris and London, fusing media theory and business experience, 'The Content Machine' offers a new understanding of content, publishing and technology, and defiantly answers those who contend that publishing has no future in a digital age.
Bibliographische Angaben
- Autor: Michael Bhaskar
- 226 Seiten, Maße: 14,1 x 21,6 cm, Taschenbuch, Englisch
- Verlag: Anthem Press
- ISBN-10: 0857281119
- ISBN-13: 9780857281111
- Erscheinungsdatum: 01.10.2013
Sprache:
Englisch
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