The First Mile
A Launch Manual for Getting Great Ideas into the Market
(Sprache: Englisch)
A step-by-step guide on how to take an innovation from idea to market.
Leider schon ausverkauft
versandkostenfrei
Buch (Gebunden)
24.99 €
Produktdetails
Produktinformationen zu „The First Mile “
A step-by-step guide on how to take an innovation from idea to market.
Klappentext zu „The First Mile “
You have a great idea, now what?That first milewhere an innovation moves from an idea on paper to the marketis often plagued by failure. In fact, less than one percent of ideas launched by big companies end up having real impact. The ideas aren't the problem. It's the process.
The First Mile focuses on the critical moment when an innovator moves from planning to reality. It is a perilous place where hidden traps snare entrepreneurs and roadblocks slow innovators inside large companies.
In this practical and enlightening manual, strategic adviser Scott Anthony equips innovators with new tools, questions, and examples to speed through this crucial early stage of innovation. You'll learn:
How to evaluate your idea's strengths and weaknesses using the DEFT" processDocument, Evaluate, Focus, and Test
Fourteen recipes from an experiment cookbook" to gain confidence in your idea or business
Why spinouts," wrong turns," and other challenges commonly trip up innovationand the practical strategies you can use to avoid them
Why innovators need to seek chaos in an age of constant changeand other essential leadership skills
Drawing on his decade of experience as an innovation adviser and investor, Anthony describes hard-won lessons from disruptive start-ups and global giants alike. The First Mile will give you the knowledge and confidence to travel this perilousbut ultimately promisingterrain.
The first mile can be a scary place, but you don't have to traverse it alone. This book can help.
Autoren-Porträt von Scott D. Anthony
Scott D. Anthony is the managing partner of Innosight, a global strategic innovation consulting and investment firm. Based in the firm's Singapore offices since 2010, he has led Innosight's expansion into the Asia-Pacific region as well as its venture capital activities. He is a sought-after strategic adviser and the author or coauthor, most recently, of The Little Black Book of Innovation and Building a Growth Factory .Bibliographische Angaben
- Autor: Scott D. Anthony
- 2014, 256 Seiten, Maße: 14,8 x 21,8 cm, Leinen, Englisch
- Verlag: Harvard Business Review Press
- ISBN-10: 1422171760
- ISBN-13: 9781422171769
- Erscheinungsdatum: 27.05.2014
Sprache:
Englisch
Pressezitat
Named one of 9 Big Idea Business Books You Need to Read Now" Inc. magazineAnthony skillfully leads readers through his process " the author ends each chapter with a distillation of key messages and provides a First Mile Readiness Checklist that readers will value." Publishers Weekly
a concise, engaging book with practical tools for innovators and entrepreneurs. New product development professionals will find this book enjoyable based upon the real-life stories that are peppered throughout the text." Product Development and Management Association
ADVANCE PRAISE for The First Mile:
Clayton M. Christensen, Kim B. Clark Professor of Business Administration, Harvard Business School; author, The Innovator's Dilemma
I like this book a lot. Scott shows that while the probability of any specific business idea being successful is quite small, there is a set of principles and processes that are very reliable in building new businesses. They guide you away from strategies that won't work, toward those that will."
Aaron Levie, cofounder and CEO, Box; Inc. magazine's 2013 Entrepreneur of the Year
The First Mile is a deeply pragmatic and insightful playbook that every aspiring entrepreneur should read. I wish I had this book when I started building my company eight years ago."
Peter Sims, author, Little Bets: How Breakthrough Ideas Emerge from Small Discoveries
The First Mile is a remarkable gift for anyone who wants to turn small bets into big wins. Scott Anthony shares what he does better than anyone elsecombines the best innovation research, consulting experiences, tools, and inspiration into one book."
Bruce Brown, retired Chief Technology Officer, Procter & Gamble
Scott Anthony has done it again. Reflecting his unique experience as a consultant, a student, and a practitioner of innovation, The First Mile is a valuable and practical guidebook that will help you
... mehr
significantly improve your innovation output."
Rita Gunther McGrath, Associate Professor, Columbia Business School; author, The End of Competitive Advantage
If you've ever left a brainstorming meeting frustrated by a lack of follow-through ever wondered why it seems so hard to implement good new ideas, or ever seen promising projects wither away, buy this book. It will transform the way you approach innovation and dramatically enhance your innovation effectiveness."
Hal Gregersen, Professor of Innovation and Leadership at INSEAD
Anthony absolutely hits his full innovation stride in The First Mile! He asks all the right questions to help any leader take boldbut wisefirst moves when transforming risky new ideas into concrete, competitive realities. Anthony's insights, based on a lifetime of global innovation experience, can help anyone battle test their best ideas by rapidly putting them into practice."
Rita Gunther McGrath, Associate Professor, Columbia Business School; author, The End of Competitive Advantage
If you've ever left a brainstorming meeting frustrated by a lack of follow-through ever wondered why it seems so hard to implement good new ideas, or ever seen promising projects wither away, buy this book. It will transform the way you approach innovation and dramatically enhance your innovation effectiveness."
Hal Gregersen, Professor of Innovation and Leadership at INSEAD
Anthony absolutely hits his full innovation stride in The First Mile! He asks all the right questions to help any leader take boldbut wisefirst moves when transforming risky new ideas into concrete, competitive realities. Anthony's insights, based on a lifetime of global innovation experience, can help anyone battle test their best ideas by rapidly putting them into practice."
... weniger
Kommentar zu "The First Mile"
0 Gebrauchte Artikel zu „The First Mile“
Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
---|
Schreiben Sie einen Kommentar zu "The First Mile".
Kommentar verfassen