The Google Way
How One Company Is Revolutionizing Management As We Know It
(Sprache: Englisch)
A book for investors or business-minded people who marvel at Google's success, wonder how they do it, and hope to borrow from their strategies.
- First book to focus on Google's management philosophies
- Principles apply to tech and non-tech...
- First book to focus on Google's management philosophies
- Principles apply to tech and non-tech...
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Produktinformationen zu „The Google Way “
A book for investors or business-minded people who marvel at Google's success, wonder how they do it, and hope to borrow from their strategies.
- First book to focus on Google's management philosophies
- Principles apply to tech and non-tech companies
- Written in the conversational style of other best-selling business titles
- First book to focus on Google's management philosophies
- Principles apply to tech and non-tech companies
- Written in the conversational style of other best-selling business titles
Klappentext zu „The Google Way “
Shortly after World War I, Ford and GM created the large modern corporation, with its financial and statistical controls, mass production, and assembly lines. In the 1980s, Toyota stood out for combining quality with continuous refinement. Today, Google is reinventing business yet again the way we work, how organizations are controlled, and how employees are managed. Management consultant Bernard Girard has been analyzing Google since its founding in 1998, and now in The Google Way, he explores Google's innovations in depth many of which are far removed from the best practices taught at the top business schools. As you read, you'll see how much of Google's success is due to its focus on users and automation. You'll also learn how eCommerce has profoundly changed the relationship between businesses and their customers, for the first time giving customers an important role to play in a major corporation's growth. Finally, Girard speculates about the limits of Google's business model and
Inhaltsverzeichnis zu „The Google Way “
ACKNOWLEDGMENTSIntroduction: A Management BreakthroughPart I: An Unorthodox Corporate Saga* Chapter 1: REBELS WITH A CAUSE* Chapter 2: THE GOOGLE ECONOMIC MODELPart II: A Formula 1 Engine* Chapter 3: THREE ICONOCLASTS AT THE TOP* Chapter 4: RECRUITING THE BEST* Chapter 5: THE 20 PERCENT RULE* Chapter 6: COWORKERS ARE THE BEST JUDGES* Chapter 7: AN INNOVATION MACHINE* Chapter 8: LIKE A SWISS ARMY KNIFE* Chapter 9: FOR THE LOVE OF MATH AND MEASUREMENT* Chapter 10: KEEP THE TEAMS SMALL* Chapter 11: COORDINATION THROUGH TECHNOLOGY* Chapter 12: THE SECRET IS IN THE FACTORYPart III: Put Users First; the Rest Will Follow* Chapter 13: AUTOMATING SALES AND USER RELATIONSHIPS* Chapter 14: Putting Users in ChargePart IV: Challenges and Risks* Chapter 15: IS GOOGLE'S GROWTH SUSTAINABLE?* Chapter 16: CAN GOOGLE EVADE CONFORMITY?* Chapter 17: A Look Ahead* A MODEL FOR ALL MANAGERS?COLOPHON
Bibliographische Angaben
- Autor: Bernhard Girard
- 2009, VIII, 248 Seiten, Maße: 16 x 23,3 cm, Kartoniert (TB), Englisch
- Verlag: No Starch Press
- ISBN-10: 1593271840
- ISBN-13: 9781593271848
Sprache:
Englisch
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